Celebrating their 85th year, the Rancheros Visitadores trail ride sauntered through the Santa Ynez Valley to the Santa Ines Mission in Solvang, where they gathered for a blessing and an opportunity to commemorate their fundraising efforts for breast cancer research. Making it the largest ride to date, more than 700 riders wore matching pink shirts Read More
In the era when life still moved slowly enough for day dreams, and neighbors visited each other on front porches, cowboys competed in the first Sisters Rodeo. These cowboys, amateurs and professionals, wore cloth squares hand painted with numbers pinned to their backs and waited for their events. Because the small-town rodeo offered purses of Read More
Every Memorial Day weekend since 1969, the town of Bishop, CA, nestled on the eastern slope of the Sierra Nevada mountains, comes alive with the annual presentation of Mule Days. The outfitters and packers of the region wanted an event to start off the packing season and the businessmen wanted to draw vacationers to the Read More
Cornyval?? No need to look up the spelling in the dictionary! Cornyvalbegan in 1966 as a way for Helotes non-profit organizations to raise money. Celebrating its 50th consecutive year, Cornyval festivities begin Thursday, April 30th and run through Sunday, May 3rd at the Helotes Festival Grounds. This year will mark the 10th Anniversary of the TETWP Read More
Twisted X Boots, Wrangler®, Montana Silversmiths, American Hat Company, Hooey Brands and others have joined together to designate April as the Western Industry’s month for breast cancer awareness. In time for Mother’s Day gift-giving, each company has created lines of pink merchandise, and a portion of the proceeds of the sales will go to the Read More
On December 8, at Tough Enough to Wear Pink Night at the Wrangler National Finals Rodeo, we had the pleasure of honoring an 11-year breast cancer survivor, Connie Sunby. Connie is the heart and soul of fundraising efforts for the Minot, North Dakota, Y’s Men’s Rodeo. For the past nine years, she has worked with Read More
The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year the tournament raised a whopping $15,000 for the Susan G. Komen Foundation, dedicated to breast cancer awareness education and research about causes, treatment, and the search for a cure. Watch the video above produced by Read More
We’re thankful for George Strait and the men behind Wrangler for their support of Tough Enough to Wear Pink. On Saturday, December 6, Terry Wheatley presented special bottles of 10th Anniversary TETWP Purple Cowboy wines at the annual George Strait TETWP golf tournament at the challenging Cascata golf course in Las Vegas. Bottles were presented to Read More
This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls Read More
You could be the lucky winner of a gorgeous new breast collar after this year’s Wrangler National Finals Rodeo and support Tough Enough to Wear Pink at the same time! We have teamed up with Western Dove, a family owned tack store featuring hand-made, one-of-a-kind tack sets and accessories, to raise money with their donation of Read More
