Western Community’s grassroots campaign to raise awareness and funds for breast cancer returns to the Wrangler® National Finals Rodeo in Las Vegas and announced $37 Million Raised LAS VEGAS, Dec. 6, Read More
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2021 Tough Enough To Wear Pink Day: October 20th
Thank you to everyone who entered our Survivor Story campaign. Every week this month on the Purple Cowboy Facebook and Instagram accounts, you can find highlights of Survivor Stories that Read More
Share Your Survivor Story!
This month, along with Purple Cowboy wines, we’re collecting “Survivor Stories” to raise awareness about breast cancer and the importance of early detection. Share your “Survivor Story” about how breast Read More
16th Anniversary Message
Please watch the video above to hear an end-of-year message from Terry Wheatley, Tough Enough To Wear Pink co-founder and breast cancer survivor. Hoping all of our family and friends Read More
Tough Enough To Wear Pink Day 2020
Tough Enough To Wear Pink Day – October 21, 2020! Thank you to the wonderful people on our team, along with friends and family of Purple Cowboy and Vintage Wine Read More
October 16 is Tough Enough To Wear Pink Day!
Wednesday, October 16th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast Read More
Share Your Survivor Story!
Share your “Tough Enough To Wear Pink” survivor story and enter the Gold Buckle Challenge for a chance to win tickets to the 2019 Wrangler National Finals Rodeo. Your survivor Read More
TwistedX TETWP Stories
Every day for the entire month of April, our friends at TwistedX are sharing a new story of strength, courage and hope on their TETWP Stories page. The team at Read More
$28 million raised!
Celebrating the year’s top fundraisers to support families facing breast cancer in their communities A milestone was reached Monday night at the 14thAnnual Wrangler® Tough Enough to Wear Pink™ (TETWP) Read More
October 17 is Tough Enough To Wear Pink Day!
Wednesday, October 17th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast Read More
