October 16 is Tough Enough To Wear Pink Day!

October 16 is Tough Enough To Wear Pink Day!

Wednesday, October 16th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on Read More

Share Your Survivor Story!

Share Your Survivor Story!

Share your “Tough Enough To Wear Pink” survivor story and enter the Gold Buckle Challenge for a chance to win tickets to the 2019 Wrangler National Finals Rodeo. Your survivor story may be about your personal battle with breast cancer or the story of someone you love, shared with their permission. The story you share Read More

TwistedX TETWP Stories

TwistedX TETWP Stories

Every day for the entire month of April, our friends at TwistedX are sharing a new story of strength, courage and hope on their TETWP Stories page. The team at TwistedX is helping us honor those affected by breast cancer and thank them for sharing the stories of their own personal journey. The goal of Read More

$28 million raised!

$28 million raised!

Celebrating the year’s top fundraisers to support families facing breast cancer in their communities  A milestone was reached Monday night at the 14thAnnual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $28 million fundraising mark! The campaign was created in 2004 by Read More

October 17 is Tough Enough To Wear Pink Day!

October 17 is Tough Enough To Wear Pink Day!

Wednesday, October 17th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on Read More

Magic Valley Stampede 2018

Magic Valley Stampede 2018

The Twin Falls County Fair and Magic Valley Stampede have been apart of the TETWP campaign for more than 10 years and in that time have raised over a quarter million dollars, helping patients throughout the county and surrounding areas! The group started out by providing mammograms to those who had no insurance or high Read More

Take the 2018 “Tough Enough” Pledge

Take the 2018 “Tough Enough” Pledge

Each April, we’ve team up with our friends to turn the Western community PINK! Our goal is to spread the word about breast cancer awareness and research, designating April Tough Enough to Wear Pink month. We’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission Read More

Tough Enough Night at the Wrangler NFR

Tough Enough Night at the Wrangler NFR

Tuesday night was an incredible night at the Wrangler National Finals Rodeo, with the Thomas & Mack Center awash in pink. We were proud to honor our Gold Buckle winner, Diane Matousek, and send out the following news to everybody in America! Thank you all for your support! The Wrangler® Tough Enough to Wear Pink™ Read More

Join the Fight Against Breast Cancer!

Join the Fight Against Breast Cancer!

October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our vow to carry on the fight. This month also serves as an important reminder to ourselves and those we love to schedule a breast health check-up or mammogram. Early detection and prevention is an important step Read More

Paso Pardners in Pink

Paso Pardners in Pink

This year, we’re recognizing Breast Cancer Awareness Month early with the start of Paso Pardners in Pink. A couple of our favorite wines from Paso Robles, CA, have joined forces in the fight against breast cancer through Paso Pardners in Pink. Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Read More