This month, along with Purple Cowboy wines, we’re collecting “Survivor Stories” to raise awareness about breast cancer and the importance of early detection. Share your “Survivor Story” about how breast cancer has affected your life and as a thank you, you’ll be entered for a chance to win a fantastic prize package. Your survivor story Read More
Please watch the video above to hear an end-of-year message from Terry Wheatley, Tough Enough To Wear Pink co-founder and breast cancer survivor. Hoping all of our family and friends have a very happy holiday and wishing you the best in the New Year!
Tough Enough To Wear Pink Day – October 21, 2020! Thank you to the wonderful people on our team, along with friends and family of Purple Cowboy and Vintage Wine Estates, who are showing their support for breast cancer awareness today and every day. View all of the photos on the Purple Cowboy Facebook Page.
Wednesday, October 16th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on Read More
Share your “Tough Enough To Wear Pink” survivor story and enter the Gold Buckle Challenge for a chance to win tickets to the 2019 Wrangler National Finals Rodeo. Your survivor story may be about your personal battle with breast cancer or the story of someone you love, shared with their permission. The story you share Read More
Every day for the entire month of April, our friends at TwistedX are sharing a new story of strength, courage and hope on their TETWP Stories page. The team at TwistedX is helping us honor those affected by breast cancer and thank them for sharing the stories of their own personal journey. The goal of Read More
Celebrating the year’s top fundraisers to support families facing breast cancer in their communities A milestone was reached Monday night at the 14thAnnual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $28 million fundraising mark! The campaign was created in 2004 by Read More
Wednesday, October 17th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on Read More
The Twin Falls County Fair and Magic Valley Stampede have been apart of the TETWP campaign for more than 10 years and in that time have raised over a quarter million dollars, helping patients throughout the county and surrounding areas! The group started out by providing mammograms to those who had no insurance or high Read More
Each April, we’ve team up with our friends to turn the Western community PINK! Our goal is to spread the word about breast cancer awareness and research, designating April Tough Enough to Wear Pink month. We’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission Read More