Lewiston Roundup

The Lewiston Roundup, proud member of the Big 4 Rodeo Group, has brought high-quality and high-energy rodeo entertainment to north-central Idaho for 82 years. In keeping with the generous spirit of the cowboy way, the Roundup donates a large portion of event proceeds to charity organizations throughout the year. Once again, the Lewiston Roundup will Read More

Celebrate Survivors – Share YOUR Story!

Celebrate Survivors – Share YOUR Story!

The fight against breast cancer is a part of our mission here at Tough Enough to Wear Pink. Our founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before Read More

April is the Western Industry’s Pink Month

April is the Western Industry’s Pink Month

Wrangler® Tough Enough to Wear Pink?™ (TETWP™) joins forces with Twisted X Brands to Fight Breast Cancer Apr 06, 2016, 18:01 ET from Tough Enough to Wear Pink SANTA ROSA, Calif., April 6, 2016 /PRNewswire/ — The western industry turns pink in April, for the 12th year, to raise money and awareness to fight breast cancer. Read More

Ram National Circuit Finals Rodeo-Kissimmee, FL

Ram National Circuit Finals Rodeo-Kissimmee, FL

When the RAM National Circuit Finals Rodeo (RNCFR) gets underway at the Silver Spurs Arena on April 7, rodeo athletes from 33 states will have made the journey from every part of the country to compete for national championships. The circuit system divides the United States into 12 geographical regions where Professional Rodeo Cowboys Association Read More

April is Tough Enough to Wear Pink Month!

April is Tough Enough to Wear Pink Month!

We’ve teamed up with our friends to turn the Western community PINK this month! We’re claiming April for our own! Our goal is to get the word out about breast cancer awareness and research this April, designating it Tough Enough to Wear Pink month. For the next 30 days, we’ll be supporting our friends and Read More

Black Hills Stock Show & Rodeo

Black Hills Stock Show & Rodeo

The Black Hills Stock Show & Rodeo ® is the second largest event in the state of South Dakota following the Sturgis Motorcycle Rally. An estimated attendance of 331,000 people attend the ten day event held annually the last weekend in January to the first weekend in February. The stock show features 96 different agriculture Read More

Enter Today – 2015 WNFR Photo Sweepstakes

Enter Today – 2015 WNFR Photo Sweepstakes

Are you Tough Enough to Wear Pink at the 2015 Wrangler National Finals Rodeo? Stop by the Tough Enough booth #770 at Country Christmas in the Sands Expo and the Tough Enough trailer at the Thomas & Mack Center and show us! Upload photos of yourself sporting pink gear at our booth and trailer and Read More