April is the Western Industry’s Pink Month

April is the Western Industry’s Pink Month

Wrangler® Tough Enough to Wear Pink?™ (TETWP™) joins forces with Twisted X Brands to Fight Breast Cancer Apr 06, 2016, 18:01 ET from Tough Enough to Wear Pink SANTA ROSA, Calif., April 6, 2016 /PRNewswire/ — The western industry turns pink in April, for the 12th year, to raise money and awareness to fight breast cancer. Read More

Ram National Circuit Finals Rodeo-Kissimmee, FL

Ram National Circuit Finals Rodeo-Kissimmee, FL

When the RAM National Circuit Finals Rodeo (RNCFR) gets underway at the Silver Spurs Arena on April 7, rodeo athletes from 33 states will have made the journey from every part of the country to compete for national championships. The circuit system divides the United States into 12 geographical regions where Professional Rodeo Cowboys Association Read More

April is Tough Enough to Wear Pink Month!

April is Tough Enough to Wear Pink Month!

We’ve teamed up with our friends to turn the Western community PINK this month! We’re claiming April for our own! Our goal is to get the word out about breast cancer awareness and research this April, designating it Tough Enough to Wear Pink month. For the next 30 days, we’ll be supporting our friends and Read More

Black Hills Stock Show & Rodeo

Black Hills Stock Show & Rodeo

The Black Hills Stock Show & Rodeo ® is the second largest event in the state of South Dakota following the Sturgis Motorcycle Rally. An estimated attendance of 331,000 people attend the ten day event held annually the last weekend in January to the first weekend in February. The stock show features 96 different agriculture Read More

Enter Today – 2015 WNFR Photo Sweepstakes

Enter Today – 2015 WNFR Photo Sweepstakes

Are you Tough Enough to Wear Pink at the 2015 Wrangler National Finals Rodeo? Stop by the Tough Enough booth #770 at Country Christmas in the Sands Expo and the Tough Enough trailer at the Thomas & Mack Center and show us! Upload photos of yourself sporting pink gear at our booth and trailer and Read More

Video: Cattlemen’s Days Tough Enough To Wear Pink

Video: Cattlemen’s Days Tough Enough To Wear Pink

Cattlemen’s Days in Gunnison, CO, celebrated 10 years in the Gunnison Valley this July! Their 2015 July Concert & Auction and Rodeo was another huge success, raising $220,000! Watch the video below to learn more about this incredible event: Gunnison/CB Tough Enough to Wear Pink Promo 2015 from Gunnison TETWP on Vimeo.

Tough Enough support from California Wine Country

Tough Enough support from California Wine Country

On Wednesday, October 21, 2015, the team at Vintage Wine Estates showed their collective support for Tough Enough to Wear Pink. Our founder, Terry Wheatley is the Executive Vice President of Sales and Marketing at Vintage Wine Estates, the company that produces Purple Cowboy wines. She shared her personal story with the Vintage Wine Estates Read More

“Power in Pink” Photo Sweepstakes

“Power in Pink” Photo Sweepstakes

Are you Tough Enough to Wear Pink? Share photos of yourself sporting pink gear and you’re entered to win! Capture moments that show us there is “Power in Pink” and support for breast cancer all over the world. Upload your photo to our Facebook app here and you’ll be entered for a chance to win Read More