Tough Enough to Wear Pink all started with a crazy idea back at the 2004 Wrangler National Finals Rodeo. Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family, wanted to enlist the cowboys and cowgirls to raise awareness about the disease. She convinced her son Wade, who was competing in team Read More
We are proud to have the support of so many incredible organizations in the Western community and beyond. Watch our latest video to learn more about how our sponsors support the work of Tough Enough To Wear Pink.
Everybody knows a survivor, a family member or friend fighting the disease, or has lost a loved one to breast cancer. It’s time for a cure and there has been tremendous progress towards that goal. We want to thank our friends, fans and family members who work tirelessly to support breast cancer awareness and research Read More
October is Breast Cancer Awareness Month—time to remember those we have lost, celebrate survivors and vow to carry on the fight. If you or someone you love hasn’t had a breast health check-up or mammogram, this is a great time to take that important step for prevention and early detection. This year, we’ll be celebrating Read More
The Lewiston Roundup, proud member of the Big 4 Rodeo Group, has brought high-quality and high-energy rodeo entertainment to north-central Idaho for 82 years. In keeping with the generous spirit of the cowboy way, the Roundup donates a large portion of event proceeds to charity organizations throughout the year. Once again, the Lewiston Roundup will Read More
Tough Enough to Wear Pink is proud to work with rodeos across the country to raise awareness and funds to help their communities fight breast cancer. Play the video above to learn more about the history of our organization and about Katie Wheatley, daughter of Terry Wheatley, founder of Tough Enough To Wear Pink.
The fight against breast cancer is a part of our mission here at Tough Enough to Wear Pink. Our founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before Read More
Wrangler® Tough Enough to Wear Pink?™ (TETWP™) joins forces with Twisted X Brands to Fight Breast Cancer Apr 06, 2016, 18:01 ET from Tough Enough to Wear Pink SANTA ROSA, Calif., April 6, 2016 /PRNewswire/ — The western industry turns pink in April, for the 12th year, to raise money and awareness to fight breast cancer. Read More
When the RAM National Circuit Finals Rodeo (RNCFR) gets underway at the Silver Spurs Arena on April 7, rodeo athletes from 33 states will have made the journey from every part of the country to compete for national championships. The circuit system divides the United States into 12 geographical regions where Professional Rodeo Cowboys Association Read More
We’ve teamed up with our friends to turn the Western community PINK this month! We’re claiming April for our own! Our goal is to get the word out about breast cancer awareness and research this April, designating it Tough Enough to Wear Pink month. For the next 30 days, we’ll be supporting our friends and Read More