Tough Enough to Wear Pink is proud to work with rodeos across the country to raise awareness and funds to help their communities fight breast cancer. Play the video above to learn more about the history of our organization and about Katie Wheatley, daughter of Terry Wheatley, founder of Tough Enough To Wear Pink.
The fight against breast cancer is a part of our mission here at Tough Enough to Wear Pink. Our founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before Read More
Wrangler® Tough Enough to Wear Pink?™ (TETWP™) joins forces with Twisted X Brands to Fight Breast Cancer Apr 06, 2016, 18:01 ET from Tough Enough to Wear Pink SANTA ROSA, Calif., April 6, 2016 /PRNewswire/ — The western industry turns pink in April, for the 12th year, to raise money and awareness to fight breast cancer. Read More
When the RAM National Circuit Finals Rodeo (RNCFR) gets underway at the Silver Spurs Arena on April 7, rodeo athletes from 33 states will have made the journey from every part of the country to compete for national championships. The circuit system divides the United States into 12 geographical regions where Professional Rodeo Cowboys Association Read More
We’ve teamed up with our friends to turn the Western community PINK this month! We’re claiming April for our own! Our goal is to get the word out about breast cancer awareness and research this April, designating it Tough Enough to Wear Pink month. For the next 30 days, we’ll be supporting our friends and Read More
The Black Hills Stock Show & Rodeo ® is the second largest event in the state of South Dakota following the Sturgis Motorcycle Rally. An estimated attendance of 331,000 people attend the ten day event held annually the last weekend in January to the first weekend in February. The stock show features 96 different agriculture Read More
Are you Tough Enough to Wear Pink at the 2015 Wrangler National Finals Rodeo? Stop by the Tough Enough booth #770 at Country Christmas in the Sands Expo and the Tough Enough trailer at the Thomas & Mack Center and show us! Upload photos of yourself sporting pink gear at our booth and trailer and Read More
The majority of funds raised by rodeos and western events across America in the name of Tough Enough to Wear Pink stay within the local communities. This is the strength of our campaign. However, Tough Enough to Wear Pink does donate annually to Breast Cancer Research Foundation from corporate sponsorships as well as personal contributions. Read More
Cattlemen’s Days in Gunnison, CO, celebrated 10 years in the Gunnison Valley this July! Their 2015 July Concert & Auction and Rodeo was another huge success, raising $220,000! Watch the video below to learn more about this incredible event: Gunnison/CB Tough Enough to Wear Pink Promo 2015 from Gunnison TETWP on Vimeo.
On Wednesday, October 21, 2015, the team at Vintage Wine Estates showed their collective support for Tough Enough to Wear Pink. Our founder, Terry Wheatley is the Executive Vice President of Sales and Marketing at Vintage Wine Estates, the company that produces Purple Cowboy wines. She shared her personal story with the Vintage Wine Estates Read More