Blog Posts

October 16 is Tough Enough To Wear Pink Day!

October 16 is Tough Enough To Wear Pink Day!

Wednesday, October 16th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on Read More

Share Your Survivor Story!

Share Your Survivor Story!

Share your “Tough Enough To Wear Pink” survivor story and enter the Gold Buckle Challenge for a chance to win tickets to the 2019 Wrangler National Finals Rodeo. Your survivor story may be about your personal battle with breast cancer or the story of someone you love, shared with their permission. The story you share Read More

TwistedX TETWP Stories

TwistedX TETWP Stories

Every day for the entire month of April, our friends at TwistedX are sharing a new story of strength, courage and hope on their TETWP Stories page. The team at TwistedX is helping us honor those affected by breast cancer and thank them for sharing the stories of their own personal journey. The goal of Read More

$28 million raised!

$28 million raised!

Celebrating the year’s top fundraisers to support families facing breast cancer in their communities  A milestone was reached Monday night at the 14thAnnual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $28 million fundraising mark! The campaign was created in 2004 by Read More