Blog Posts

16th Anniversary Message

16th Anniversary Message

Please watch the video above to hear an end-of-year message from Terry Wheatley, Tough Enough To Wear Pink co-founder and breast cancer survivor. Hoping all of our family and friends have a very happy holiday and wishing you the best in the New Year!

Tough Enough To Wear Pink Day 2020

Tough Enough To Wear Pink Day 2020

Tough Enough To Wear Pink Day – October 21, 2020! Thank you to the wonderful people on our team, along with friends and family of Purple Cowboy and Vintage Wine Estates, who are showing their support for breast cancer awareness today and every day. View all of the photos on the Purple Cowboy Facebook Page.

October 16 is Tough Enough To Wear Pink Day!

October 16 is Tough Enough To Wear Pink Day!

Wednesday, October 16th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on Read More

Share Your Survivor Story!

Share Your Survivor Story!

Share your “Tough Enough To Wear Pink” survivor story and enter the Gold Buckle Challenge for a chance to win tickets to the 2019 Wrangler National Finals Rodeo. Your survivor story may be about your personal battle with breast cancer or the story of someone you love, shared with their permission. The story you share Read More