Tough Enough To Wear Pink Day – October 21, 2020! Thank you to the wonderful people on our team, along with friends and family of Purple Cowboy and Vintage Wine Estates, who are showing their support for breast cancer awareness today and every day. View all of the photos on the Purple Cowboy Facebook Page.
A milestone was reached Monday night at the 15th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $32 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family and Read More
Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More
In the era when life still moved slowly enough for day dreams, and neighbors visited each other on front porches, cowboys competed in the first Sisters Rodeo. These cowboys, amateurs and professionals, wore cloth squares hand painted with numbers pinned to their backs and waited for their events. Because the small-town rodeo offered purses of Read More
Great American Country, one of the top country networks in the U.S. shared our story with their fans this week! Watch this GAC feature of Tough Enough to Wear Pink to learn how our organization began, all about the cause and how you can get involved. Click the image above to watch the video.
Napa Valley, California, (December 15, 2012) – Tough Enough To Wear Pink™ (TETWP), the grassroots cowboy campaign fighting breast cancer since 2004, celebrated its eighth anniversary this year by surpassing the $14.5 million dollar mark in funds raised since its inception. Hundreds of volunteers and regional rodeos across the U.S. and Canada made this achievement Read More