10th Anniversary Message from Founder Terry Wheatley

10th Anniversary Message from Founder Terry Wheatley

This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls Read More

Wrangler NFR Breast Collar Fundraiser – Buy Your Ticket!

Wrangler NFR Breast Collar Fundraiser – Buy Your Ticket!

You could be the lucky winner of a gorgeous new breast collar after this year’s Wrangler National Finals Rodeo and support Tough Enough to Wear Pink at the same time! We have teamed up with Western Dove, a family owned tack store featuring hand-made, one-of-a-kind tack sets and accessories, to raise money with their donation of Read More

Tough Enough Gives Thanks!

Tough Enough Gives Thanks!

On this Giving Tuesday, we want to thank for everyone who has helped support the fight against breast cancer this year! Including the top five rodeos that raised funds for Tough Enough to Wear Pink in 2014: 1. Cattlemen’s Days 2. Black Hills Stock Show & Rodeo 3. Minot Y’s Men’s Rodeo 4. Red Bluff Read More

Red Bluff Round-Up Directors are Tough Enough!

Red Bluff Round-Up Directors are Tough Enough!

As co-Founder of the Tough Enough to Wear Pink Campaign, I am proud of my hometown rodeo – the Red Bluff Round-Up for all they do to raise awareness and funds for their local community.  It is the hard work of their Directors that make this campaign so successful.  Read on! – Terry Wheatley The Read More

Twisted X Boots Supports Tough Enough to Wear Pink

Twisted X Boots Supports Tough Enough to Wear Pink

October is the perfect month to launch a new boot! Twisted X Boots has just launched their new design, with a hint of pink on the sole, pink laces, pink stitching and a pink ribbon on the heel – in support of breast cancer research. For every shoe sold, a portion of the profits are given Read More

The Color of Success in 2013? Pink!

The Color of Success in 2013? Pink!

The Tough Enough To Wear Pink™ Western Campaign to raise money and awareness for breast cancer raised over $17 million dollars in 2013 through the hard work of regional rodeos and western events across the country.   The monies raised stayed local to benefit community breast cancer charities – which is the strength of the campaign’s Read More

Pink Stands for Tough Cowboys!

Pink Stands for Tough Cowboys!

The Wrangler® Tough Enough to Wear Pink™ Western Campaign to raise money and awareness for breast cancer tops the $17 million mark in money raised Las Vegas, Nevada, (Dec. 9, 2013) — Wrangler® Tough Enough to Wear Pink™ Founder Terry Wheatley announced Monday night of the Wrangler National Finals Rodeo (Wrangler NFR) in Las Vegas, Read More