Red Bluff Round-Up Directors are Tough Enough!

Red Bluff Round-Up Directors are Tough Enough!

As co-Founder of the Tough Enough to Wear Pink Campaign, I am proud of my hometown rodeo – the Red Bluff Round-Up for all they do to raise awareness and funds for their local community.  It is the hard work of their Directors that make this campaign so successful.  Read on! – Terry Wheatley The Read More

Twisted X Boots Supports Tough Enough to Wear Pink

Twisted X Boots Supports Tough Enough to Wear Pink

October is the perfect month to launch a new boot! Twisted X Boots has just launched their new design, with a hint of pink on the sole, pink laces, pink stitching and a pink ribbon on the heel – in support of breast cancer research. For every shoe sold, a portion of the profits are given Read More

The Color of Success in 2013? Pink!

The Color of Success in 2013? Pink!

The Tough Enough To Wear Pink™ Western Campaign to raise money and awareness for breast cancer raised over $17 million dollars in 2013 through the hard work of regional rodeos and western events across the country.   The monies raised stayed local to benefit community breast cancer charities – which is the strength of the campaign’s Read More

Pink Stands for Tough Cowboys!

Pink Stands for Tough Cowboys!

The Wrangler® Tough Enough to Wear Pink™ Western Campaign to raise money and awareness for breast cancer tops the $17 million mark in money raised Las Vegas, Nevada, (Dec. 9, 2013) — Wrangler® Tough Enough to Wear Pink™ Founder Terry Wheatley announced Monday night of the Wrangler National Finals Rodeo (Wrangler NFR) in Las Vegas, Read More

What’s Your Bid?

What’s Your Bid?

Katie Weaver of WesternDove.com has designed a unique, one of a kind breast collar for Purple Cowboy endorsee and WNFR team roping qualifier Dugan Kelly to wear on his horse for the Tough Enough to Wear Pink performance, Monday, December 9th.  You can own this beautiful breast collar by being the highest bidder in the Read More

Thirty-One days to the WNFR…not that we are counting!

Thirty-One days to the WNFR…not that we are counting!

For the rodeo newbies in our community – just in case –  here is the “official description of the Wrangler National Finals Rodeo according to the ProRodeo website”…. The Wrangler National Finals Rodeo is the season-ending championship event for the Professional Rodeo Cowboys Association and is widely acknowledged to be the world’s premier rodeo. Held Read More

PBR Bull Riders ARE DEFINITELY Tough Enough to Wear Pink!

PBR Bull Riders ARE DEFINITELY Tough Enough to Wear Pink!

Friday night, October 25th a capacity crowd filled the Thomas & Mack Center at UNLV in Las Vegas to watch the third go-round of the PBR Built Ford Tough World Finals where some of the bravest men in the world faced off with some of the fiercest animals on the planet.   Pink was the color of Read More