Pink Stands for Tough Cowboys!

The Wrangler® Tough Enough to Wear Pink™ Western Campaign to raise money and awareness for breast cancer tops the $17 million mark in money raised

Las Vegas, Nevada, (Dec. 9, 2013) — Wrangler® Tough Enough to Wear Pink™ Founder Terry Wheatley announced Monday night of the Wrangler National Finals Rodeo (Wrangler NFR) in Las Vegas, the grassroots cowboy campaign to fight breast cancer has reached the $17 million fundraising mark through the hard work of regional rodeos and western events across the country.  The monies raised stay locally to benefit community breast cancer charities – which is the strength of the campaign’s success according to Wheatley.

“This is the ninth anniversary of Wrangler Tough Enough to Wear Pink at the Wrangler NFR and the campaign continues to gain momentum.  Nobody could have imagined that together we would raise millions of dollars for the cause,” said Terry Wheatley. A breast cancer survivor herself, Wheatley is an entrepreneur, wife and mother to professional rodeo competitors.  She founded Wrangler Tough Enough to Wear Pink in 2004 with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboys Association (PCRA).  Wrangler has been involved since the beginning and continues to be the title sponsor of Wrangler Tough Enough to Wear Pink.   Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the director of Wrangler Tough Enough to Wear Pink and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers.   Her daughter Katie supports the social media outreach for the campaign.

Hats Off to the Top Five Wrangler TETWP Rodeo Fundraisers in 2013

1)     “Cowboys for Cancer Research” Las Cruces, NM

2)     Gunnison Cattlemen’s Days Rodeo, Gunnison, CO

3)     Missoula Stampede, Missoula, MT

4)     Minot Y’s Men’s Rodeo/Badlands Circuit Finals, Minot, ND

5.      Black Hills Stock Show & Rodeo, Rapid City, SD

5)     Crosby Fair & Rodeo, Crosby, TX




About Wrangler® Tough Enough To Wear Pink?™ (TETWP™)
Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer.  Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure.  To date, the campaign has raised $17 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit


About Wrangler®

Wrangler® is proud to be the title sponsor of Wrangler® Tough Enough to Wear Pink™ and is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers, and To find a retailer or for more information on the Wrangler® family of products, visit or call 888-784-8571.

About VF

VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands. The company’s top six brands are The North Face®, Wrangler®, Timberland®, Vans®, Lee® and Nautica®; other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®,  lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® , Splendid® and Smartwool®.


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