Blog Posts

Tough Enough Reaches $25 Million Raised!

Tough Enough Reaches $25 Million Raised!

Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More

Find Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Find Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

The Wrangler National Finals Rodeo is just under two weeks away! Remember to stop by and say hello to the Tough Enough to Wear Pink team if you’re headed to Las Vegas for the big event. Don’t forget to pack your pink! The Thomas Mack Arena will be awash in pink on Monday, December 5, Read More

Survivor Stories – Winner Announcement!

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats Read More

Hats Off to Our All-Time Top Performing Rodeo Partners

Hats Off to Our All-Time Top Performing Rodeo Partners

Tough Enough to Wear Pink all started with a crazy idea back at the 2004 Wrangler National Finals Rodeo. Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family, wanted to enlist the cowboys and cowgirls to raise awareness about the disease. She convinced her son Wade, who was competing in team Read More