Paso Pardners in Pink

Paso Pardners in Pink

This year, we’re recognizing Breast Cancer Awareness Month early with the start of Paso Pardners in Pink. A couple of our favorite wines from Paso Robles, CA, have joined forces in the fight against breast cancer through Paso Pardners in Pink. Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Read More

Tough Enough to Wear Pink Turns April PINK!

Tough Enough to Wear Pink Turns April PINK!

The “Western Tough” team of western brands has partnered with us – Tough Enough to Wear Pink – to designate April as the month to celebrate “tough survivors” of breast cancer for the third year in a row. These retailers are featuring pink products in western retailers to bring awareness to their fight. While October Read More

Tough Enough Reaches $25 Million Raised!

Tough Enough Reaches $25 Million Raised!

Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More

Survivor Stories – Winner Announcement!

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats Read More

October is Breast Cancer Awareness Month

October is Breast Cancer Awareness Month

Everybody knows a survivor, a family member or friend fighting the disease, or has lost a loved one to breast cancer. It’s time for a cure and there has been tremendous progress towards that goal. We want to thank our friends, fans and family members who work tirelessly to support breast cancer awareness and research Read More

April is the Western Industry’s Pink Month

April is the Western Industry’s Pink Month

Wrangler® Tough Enough to Wear Pink?™ (TETWP™) joins forces with Twisted X Brands to Fight Breast Cancer Apr 06, 2016, 18:01 ET from Tough Enough to Wear Pink SANTA ROSA, Calif., April 6, 2016 /PRNewswire/ — The western industry turns pink in April, for the 12th year, to raise money and awareness to fight breast cancer. Read More

Tough Enough support from California Wine Country

Tough Enough support from California Wine Country

On Wednesday, October 21, 2015, the team at Vintage Wine Estates showed their collective support for Tough Enough to Wear Pink. Our founder, Terry Wheatley is the Executive Vice President of Sales and Marketing at Vintage Wine Estates, the company that produces Purple Cowboy wines. She shared her personal story with the Vintage Wine Estates Read More

“Power in Pink” Photo Sweepstakes

“Power in Pink” Photo Sweepstakes

Are you Tough Enough to Wear Pink? Share photos of yourself sporting pink gear and you’re entered to win! Capture moments that show us there is “Power in Pink” and support for breast cancer all over the world. Upload your photo to our Facebook app here and you’ll be entered for a chance to win Read More

Honoring Breast Cancer Survivors at the Wrangler NFR

Honoring Breast Cancer Survivors at the Wrangler NFR

On December 8, at Tough Enough to Wear Pink Night at the Wrangler National Finals Rodeo, we had the pleasure of honoring an 11-year breast cancer survivor, Connie Sunby. Connie is the heart and soul of fundraising efforts for the Minot, North Dakota, Y’s Men’s Rodeo. For the past nine years, she has worked with Read More