Pink Stands for Tough Cowboys!

Pink Stands for Tough Cowboys!

The Wrangler® Tough Enough to Wear Pink™ Western Campaign to raise money and awareness for breast cancer tops the $17 million mark in money raised Las Vegas, Nevada, (Dec. 9, 2013) — Wrangler® Tough Enough to Wear Pink™ Founder Terry Wheatley announced Monday night of the Wrangler National Finals Rodeo (Wrangler NFR) in Las Vegas, Read More

TOUGH ENOUGH TO WEAR PINK™ CELEBRATED EIGHTH ANNIVERSARY BY HITTING $14.5 MILLION MARK IN FUNDS RAISED TO FIGHT BREAST CANCER

Napa Valley, California, (December 15, 2012) – Tough Enough To Wear Pink™ (TETWP), the grassroots cowboy campaign fighting breast cancer since 2004, celebrated its eighth anniversary this year by surpassing  the $14.5 million dollar mark in funds raised since its inception.  Hundreds of volunteers and regional rodeos across the U.S. and Canada made this achievement Read More