Tuesday night was an incredible night at the Wrangler National Finals Rodeo, with the Thomas & Mack Center awash in pink. We were proud to honor our Gold Buckle winner, Diane Matousek, and send out the following news to everybody in America! Thank you all for your support! The Wrangler® Tough Enough to Wear Pink™ Read More
The “Western Tough” team of western brands has partnered with us – Tough Enough to Wear Pink – to designate April as the month to celebrate “tough survivors” of breast cancer for the third year in a row. These retailers are featuring pink products in western retailers to bring awareness to their fight. While October Read More
Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More
Tough Enough to Wear Pink all started with a crazy idea back at the 2004 Wrangler National Finals Rodeo. Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family, wanted to enlist the cowboys and cowgirls to raise awareness about the disease. She convinced her son Wade, who was competing in team Read More
We are proud to have the support of so many incredible organizations in the Western community and beyond. Watch our latest video to learn more about how our sponsors support the work of Tough Enough To Wear Pink.
October is Breast Cancer Awareness Month—time to remember those we have lost, celebrate survivors and vow to carry on the fight. If you or someone you love hasn’t had a breast health check-up or mammogram, this is a great time to take that important step for prevention and early detection. This year, we’ll be celebrating Read More
October is Breast Cancer Awareness Month. It is the month we all take time to remember those who have been lost to breast cancer and those who have struggled through treatment to beat the disease. A sea of pink on television, in magazines, in sporting events is a reminder to all of us to schedule Read More
Celebrating their 85th year, the Rancheros Visitadores trail ride sauntered through the Santa Ynez Valley to the Santa Ines Mission in Solvang, where they gathered for a blessing and an opportunity to commemorate their fundraising efforts for breast cancer research. Making it the largest ride to date, more than 700 riders wore matching pink shirts Read More
On December 8, at Tough Enough to Wear Pink Night at the Wrangler National Finals Rodeo, we had the pleasure of honoring an 11-year breast cancer survivor, Connie Sunby. Connie is the heart and soul of fundraising efforts for the Minot, North Dakota, Y’s Men’s Rodeo. For the past nine years, she has worked with Read More
The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year the tournament raised a whopping $15,000 for the Susan G. Komen Foundation, dedicated to breast cancer awareness education and research about causes, treatment, and the search for a cure. Watch the video above produced by Read More
