Thank You Wrangler and George Strait!

Thank You Wrangler and George Strait!

We’re thankful for George Strait and the men behind Wrangler for their support of Tough Enough to Wear Pink. On Saturday, December 6, Terry Wheatley presented special bottles of 10th Anniversary TETWP Purple Cowboy wines at the annual George Strait TETWP golf tournament at the challenging Cascata golf course in Las Vegas. Bottles were presented to Read More

10th Anniversary Message from Founder Terry Wheatley

10th Anniversary Message from Founder Terry Wheatley

This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls Read More

Tough Enough Gives Thanks!

Tough Enough Gives Thanks!

On this Giving Tuesday, we want to thank for everyone who has helped support the fight against breast cancer this year! Including the top five rodeos that raised funds for Tough Enough to Wear Pink in 2014: 1. Cattlemen’s Days 2. Black Hills Stock Show & Rodeo 3. Minot Y’s Men’s Rodeo 4. Red Bluff Read More

Pink Stands for Tough Cowboys!

Pink Stands for Tough Cowboys!

The Wrangler® Tough Enough to Wear Pink™ Western Campaign to raise money and awareness for breast cancer tops the $17 million mark in money raised Las Vegas, Nevada, (Dec. 9, 2013) — Wrangler® Tough Enough to Wear Pink™ Founder Terry Wheatley announced Monday night of the Wrangler National Finals Rodeo (Wrangler NFR) in Las Vegas, Read More

What’s Your Bid?

What’s Your Bid?

Katie Weaver of WesternDove.com has designed a unique, one of a kind breast collar for Purple Cowboy endorsee and WNFR team roping qualifier Dugan Kelly to wear on his horse for the Tough Enough to Wear Pink performance, Monday, December 9th.  You can own this beautiful breast collar by being the highest bidder in the Read More

TOUGH ENOUGH TO WEAR PINK™ CELEBRATED EIGHTH ANNIVERSARY BY HITTING $14.5 MILLION MARK IN FUNDS RAISED TO FIGHT BREAST CANCER

Napa Valley, California, (December 15, 2012) – Tough Enough To Wear Pink™ (TETWP), the grassroots cowboy campaign fighting breast cancer since 2004, celebrated its eighth anniversary this year by surpassing  the $14.5 million dollar mark in funds raised since its inception.  Hundreds of volunteers and regional rodeos across the U.S. and Canada made this achievement Read More