Join the Fight Against Breast Cancer!

Join the Fight Against Breast Cancer!

October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our vow to carry on the fight. This month also serves as an important reminder to ourselves and those we love to schedule a breast health check-up or mammogram. Early detection and prevention is an important step Read More

Tough Enough to Wear Pink Turns April PINK!

Tough Enough to Wear Pink Turns April PINK!

The “Western Tough” team of western brands has partnered with us – Tough Enough to Wear Pink – to designate April as the month to celebrate “tough survivors” of breast cancer for the third year in a row. These retailers are featuring pink products in western retailers to bring awareness to their fight. While October Read More

Survivor Stories – Winner Announcement!

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats Read More

Thank You to Our Sponsors and Supporters!

Thank You to Our Sponsors and Supporters!

We are proud to have the support of so many incredible organizations in the Western community and beyond. Watch our latest video to learn more about how our sponsors support the work of Tough Enough To Wear Pink.

Helotes Cornyval and Rodeo

Helotes Cornyval and Rodeo

Cornyval?? No need to look up the spelling in the dictionary! Cornyvalbegan in 1966 as a way for Helotes non-profit organizations to raise money. Celebrating its 50th consecutive year, Cornyval festivities begin Thursday, April 30th and run through Sunday, May 3rd at the Helotes Festival Grounds.    This year will mark the 10th Anniversary of the TETWP Read More

George Strait Tough Enough to Wear Pink Golf Tournament

George Strait Tough Enough to Wear Pink Golf Tournament

The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year the tournament raised a whopping $15,000 for the Susan G. Komen Foundation, dedicated to breast cancer awareness education and research about causes, treatment, and the search for a cure. Watch the video above produced by Read More

Thank You Wrangler and George Strait!

Thank You Wrangler and George Strait!

We’re thankful for George Strait and the men behind Wrangler for their support of Tough Enough to Wear Pink. On Saturday, December 6, Terry Wheatley presented special bottles of 10th Anniversary TETWP Purple Cowboy wines at the annual George Strait TETWP golf tournament at the challenging Cascata golf course in Las Vegas. Bottles were presented to Read More