Red Bluff Round-Up Directors are Tough Enough!

Red Bluff Round-Up Directors are Tough Enough!

As co-Founder of the Tough Enough to Wear Pink Campaign, I am proud of my hometown rodeo – the Red Bluff Round-Up for all they do to raise awareness and funds for their local community.  It is the hard work of their Directors that make this campaign so successful.  Read on! – Terry Wheatley The Read More

Twisted X Boots Supports Tough Enough to Wear Pink

Twisted X Boots Supports Tough Enough to Wear Pink

October is the perfect month to launch a new boot! Twisted X Boots has just launched their new design, with a hint of pink on the sole, pink laces, pink stitching and a pink ribbon on the heel – in support of breast cancer research. For every shoe sold, a portion of the profits are given Read More

The Color of Success in 2013? Pink!

The Color of Success in 2013? Pink!

The Tough Enough To Wear Pink™ Western Campaign to raise money and awareness for breast cancer raised over $17 million dollars in 2013 through the hard work of regional rodeos and western events across the country.   The monies raised stayed local to benefit community breast cancer charities – which is the strength of the campaign’s Read More

Pink Stands for Tough Cowboys!

Pink Stands for Tough Cowboys!

The Wrangler® Tough Enough to Wear Pink™ Western Campaign to raise money and awareness for breast cancer tops the $17 million mark in money raised Las Vegas, Nevada, (Dec. 9, 2013) — Wrangler® Tough Enough to Wear Pink™ Founder Terry Wheatley announced Monday night of the Wrangler National Finals Rodeo (Wrangler NFR) in Las Vegas, Read More

What’s Your Bid?

What’s Your Bid?

Katie Weaver of WesternDove.com has designed a unique, one of a kind breast collar for Purple Cowboy endorsee and WNFR team roping qualifier Dugan Kelly to wear on his horse for the Tough Enough to Wear Pink performance, Monday, December 9th.  You can own this beautiful breast collar by being the highest bidder in the Read More

Chance to Win TETWP Gear and More from Montana Born

Chance to Win TETWP Gear and More from Montana Born

Get your hands on more Tough Enough to Wear Pink gear, books and gift cards when you enter to win with Montana Born Books. Spurred by Lilian Darcy’s new book, Marry Me, Cowboy, and recent guest post, Montana Born is hosting a fantastic giveaway. Lilian is a breast cancer survivor and bestselling author, known for her Copper Mountain Rodeo Read More

TOUGH ENOUGH TO WEAR PINK™ CELEBRATED EIGHTH ANNIVERSARY BY HITTING $14.5 MILLION MARK IN FUNDS RAISED TO FIGHT BREAST CANCER

Napa Valley, California, (December 15, 2012) – Tough Enough To Wear Pink™ (TETWP), the grassroots cowboy campaign fighting breast cancer since 2004, celebrated its eighth anniversary this year by surpassing  the $14.5 million dollar mark in funds raised since its inception.  Hundreds of volunteers and regional rodeos across the U.S. and Canada made this achievement Read More