Join the Fight Against Breast Cancer!

October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our vow to carry on the fight.

This month also serves as an important reminder to ourselves and those we love to schedule a breast health check-up or mammogram. Early detection and prevention is an important step in fighting breast cancer.

Once your appointment is set, join us in celebrating Tough Enough to Wear Pink Day on October 19. Once again, we’ve got a challenge for you! On October 18, show your support for breast cancer awareness by wearing pink and encouraging your household, coworkers and friends to do the same.

Paso Pardners in Pink

A couple of our favorite wines are also collaborating to support the cause. Purple Cowboy and Clayhouse wines have partnered up to support Wrangler Tough Enough to Wear Pink through Paso Pardners in Pink. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

2017 marks the 13th Anniversary of the founding of Wrangler Tough Enough to Wear Pink. To date, more than $25 million dollars have been raised through our organization! It’s all made possible with the help of sponsors like Wrangler, Montana Silversmiths, Pro Rodeo Cowboys Association, Clayhouse and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20th Anniversary of Tough Enough to Wear Pink in 2024.

Throughout October, we’ll be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the our Facebook Page so you don’t miss an update.

And don’t forget to wear your PINK on October 19!