Tough Enough Night at the Wrangler NFR

Tough Enough Night at the Wrangler NFR

Tuesday night was an incredible night at the Wrangler National Finals Rodeo, with the Thomas & Mack Center awash in pink. We were proud to honor our Gold Buckle winner, Diane Matousek, and send out the following news to everybody in America! Thank you all for your support! The Wrangler® Tough Enough to Wear Pink™ Read More

Tough Enough Reaches $25 Million Raised!

Tough Enough Reaches $25 Million Raised!

Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More

Survivor Stories – Winner Announcement!

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats Read More

April is the Western Industry’s Pink Month

April is the Western Industry’s Pink Month

Wrangler® Tough Enough to Wear Pink?™ (TETWP™) joins forces with Twisted X Brands to Fight Breast Cancer Apr 06, 2016, 18:01 ET from Tough Enough to Wear Pink SANTA ROSA, Calif., April 6, 2016 /PRNewswire/ — The western industry turns pink in April, for the 12th year, to raise money and awareness to fight breast cancer. Read More

Tough Enough support from California Wine Country

Tough Enough support from California Wine Country

On Wednesday, October 21, 2015, the team at Vintage Wine Estates showed their collective support for Tough Enough to Wear Pink. Our founder, Terry Wheatley is the Executive Vice President of Sales and Marketing at Vintage Wine Estates, the company that produces Purple Cowboy wines. She shared her personal story with the Vintage Wine Estates Read More

Because There is Hope

Because There is Hope

Melody Biehl founded Because There is Hope (BTIH) after her own experience with breast cancer.  In 1997, doctors diagnosed Melody after her first mammogram. She underwent a mastectomy and breast reconstruction and remains cancer-free. In 2004, Because There is Hope was born and by 2006, Melody began fundraising and dedicated herself to helping other cancer Read More

Honoring Breast Cancer Survivors at the Wrangler NFR

Honoring Breast Cancer Survivors at the Wrangler NFR

On December 8, at Tough Enough to Wear Pink Night at the Wrangler National Finals Rodeo, we had the pleasure of honoring an 11-year breast cancer survivor, Connie Sunby. Connie is the heart and soul of fundraising efforts for the Minot, North Dakota, Y’s Men’s Rodeo. For the past nine years, she has worked with Read More

Red Bluff Round-Up Directors are Tough Enough!

Red Bluff Round-Up Directors are Tough Enough!

As co-Founder of the Tough Enough to Wear Pink Campaign, I am proud of my hometown rodeo – the Red Bluff Round-Up for all they do to raise awareness and funds for their local community.  It is the hard work of their Directors that make this campaign so successful.  Read on! – Terry Wheatley The Read More