Tuesday night was an incredible night at the Wrangler National Finals Rodeo, with the Thomas & Mack Center awash in pink. We were proud to honor our Gold Buckle winner, Diane Matousek, and send out the following news to everybody in America! Thank you all for your support! The Wrangler® Tough Enough to Wear Pink™ Read More
October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our vow to carry on the fight. This month also serves as an important reminder to ourselves and those we love to schedule a breast health check-up or mammogram. Early detection and prevention is an important step Read More
This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats Read More
We are proud to have the support of so many incredible organizations in the Western community and beyond. Watch our latest video to learn more about how our sponsors support the work of Tough Enough To Wear Pink.
Everybody knows a survivor, a family member or friend fighting the disease, or has lost a loved one to breast cancer. It’s time for a cure and there has been tremendous progress towards that goal. We want to thank our friends, fans and family members who work tirelessly to support breast cancer awareness and research Read More
Tough Enough to Wear Pink is proud to work with rodeos across the country to raise awareness and funds to help their communities fight breast cancer. Play the video above to learn more about the history of our organization and about Katie Wheatley, daughter of Terry Wheatley, founder of Tough Enough To Wear Pink.
When the RAM National Circuit Finals Rodeo (RNCFR) gets underway at the Silver Spurs Arena on April 7, rodeo athletes from 33 states will have made the journey from every part of the country to compete for national championships. The circuit system divides the United States into 12 geographical regions where Professional Rodeo Cowboys Association Read More
The Black Hills Stock Show & Rodeo ® is the second largest event in the state of South Dakota following the Sturgis Motorcycle Rally. An estimated attendance of 331,000 people attend the ten day event held annually the last weekend in January to the first weekend in February. The stock show features 96 different agriculture Read More
Are you Tough Enough to Wear Pink at the 2015 Wrangler National Finals Rodeo? Stop by the Tough Enough booth #770 at Country Christmas in the Sands Expo and the Tough Enough trailer at the Thomas & Mack Center and show us! Upload photos of yourself sporting pink gear at our booth and trailer and Read More
The majority of funds raised by rodeos and western events across America in the name of Tough Enough to Wear Pink stay within the local communities. This is the strength of our campaign. However, Tough Enough to Wear Pink does donate annually to Breast Cancer Research Foundation from corporate sponsorships as well as personal contributions. Read More