Tough Enough Reaches $25 Million Raised!

Tough Enough Reaches $25 Million Raised!

Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More

Honoring Breast Cancer Survivors at the Wrangler NFR

Honoring Breast Cancer Survivors at the Wrangler NFR

On December 8, at Tough Enough to Wear Pink Night at the Wrangler National Finals Rodeo, we had the pleasure of honoring an 11-year breast cancer survivor, Connie Sunby. Connie is the heart and soul of fundraising efforts for the Minot, North Dakota, Y’s Men’s Rodeo. For the past nine years, she has worked with Read More

10th Anniversary Message from Founder Terry Wheatley

10th Anniversary Message from Founder Terry Wheatley

This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls Read More