Western Community’s grassroots campaign to raise awareness and funds for breast cancer returns to the Wrangler® National Finals Rodeo in Las Vegas and announced $37 Million Raised LAS VEGAS, Dec. 6, 2021 /PRNewswire/ — Tough Enough to Wear Pink returns tonight to the Thomas & Mack Center in Las Vegas, Nevada to celebrate Tough Enough to Wear Pink night at Read More
Each April, we’ve team up with our friends to turn the Western community PINK! Our goal is to spread the word about breast cancer awareness and research, designating April Tough Enough to Wear Pink month. We’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission Read More
Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More
The Wrangler National Finals Rodeo is just under two weeks away! Remember to stop by and say hello to the Tough Enough to Wear Pink team if you’re headed to Las Vegas for the big event. Don’t forget to pack your pink! The Thomas Mack Arena will be awash in pink on Monday, December 5, Read More
On December 8, at Tough Enough to Wear Pink Night at the Wrangler National Finals Rodeo, we had the pleasure of honoring an 11-year breast cancer survivor, Connie Sunby. Connie is the heart and soul of fundraising efforts for the Minot, North Dakota, Y’s Men’s Rodeo. For the past nine years, she has worked with Read More
The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year the tournament raised a whopping $15,000 for the Susan G. Komen Foundation, dedicated to breast cancer awareness education and research about causes, treatment, and the search for a cure. Watch the video above produced by Read More
We’re thankful for George Strait and the men behind Wrangler for their support of Tough Enough to Wear Pink. On Saturday, December 6, Terry Wheatley presented special bottles of 10th Anniversary TETWP Purple Cowboy wines at the annual George Strait TETWP golf tournament at the challenging Cascata golf course in Las Vegas. Bottles were presented to Read More
This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls Read More
On this Giving Tuesday, we want to thank for everyone who has helped support the fight against breast cancer this year! Including the top five rodeos that raised funds for Tough Enough to Wear Pink in 2014: 1. Cattlemen’s Days 2. Black Hills Stock Show & Rodeo 3. Minot Y’s Men’s Rodeo 4. Red Bluff Read More
Napa Valley, California, (December 15, 2012) – Tough Enough To Wear Pink™ (TETWP), the grassroots cowboy campaign fighting breast cancer since 2004, celebrated its eighth anniversary this year by surpassing the $14.5 million dollar mark in funds raised since its inception. Hundreds of volunteers and regional rodeos across the U.S. and Canada made this achievement Read More
