Tough Enough Night at the Wrangler NFR

Tough Enough Night at the Wrangler NFR

Tuesday night was an incredible night at the Wrangler National Finals Rodeo, with the Thomas & Mack Center awash in pink. We were proud to honor our Gold Buckle winner, Diane Matousek, and send out the following news to everybody in America! Thank you all for your support! The Wrangler® Tough Enough to Wear Pink™ Read More

Paso Pardners in Pink

Paso Pardners in Pink

This year, we’re recognizing Breast Cancer Awareness Month early with the start of Paso Pardners in Pink. A couple of our favorite wines from Paso Robles, CA, have joined forces in the fight against breast cancer through Paso Pardners in Pink. Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Read More

Tough Enough Reaches $25 Million Raised!

Tough Enough Reaches $25 Million Raised!

Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More

Hats Off to Our All-Time Top Performing Rodeo Partners

Hats Off to Our All-Time Top Performing Rodeo Partners

Tough Enough to Wear Pink all started with a crazy idea back at the 2004 Wrangler National Finals Rodeo. Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family, wanted to enlist the cowboys and cowgirls to raise awareness about the disease. She convinced her son Wade, who was competing in team Read More

Video: Cattlemen’s Days Tough Enough To Wear Pink

Video: Cattlemen’s Days Tough Enough To Wear Pink

Cattlemen’s Days in Gunnison, CO, celebrated 10 years in the Gunnison Valley this July! Their 2015 July Concert & Auction and Rodeo was another huge success, raising $220,000! Watch the video below to learn more about this incredible event: Gunnison/CB Tough Enough to Wear Pink Promo 2015 from Gunnison TETWP on Vimeo.

Ellensburg Rodeo

Ellensburg Rodeo

The Ellensburg Rodeo is one of the “old rodeos” and has earned its place as one of America’s Top 10 professional rodeos.  The Ellensburg Rodeo, in Ellensburg, WA, also hosts the World Finale of PRCA’s Xtreme Bulls Tour. Started in 1923 with the same volunteer spirit that still “fuels the fire” of today’s volunteers, the Read More

Honoring Breast Cancer Survivors at the Wrangler NFR

Honoring Breast Cancer Survivors at the Wrangler NFR

On December 8, at Tough Enough to Wear Pink Night at the Wrangler National Finals Rodeo, we had the pleasure of honoring an 11-year breast cancer survivor, Connie Sunby. Connie is the heart and soul of fundraising efforts for the Minot, North Dakota, Y’s Men’s Rodeo. For the past nine years, she has worked with Read More

George Strait Tough Enough to Wear Pink Golf Tournament

George Strait Tough Enough to Wear Pink Golf Tournament

The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year the tournament raised a whopping $15,000 for the Susan G. Komen Foundation, dedicated to breast cancer awareness education and research about causes, treatment, and the search for a cure. Watch the video above produced by Read More

10th Anniversary Message from Founder Terry Wheatley

10th Anniversary Message from Founder Terry Wheatley

This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls Read More