Tuesday night was an incredible night at the Wrangler National Finals Rodeo, with the Thomas & Mack Center awash in pink. We were proud to honor our Gold Buckle winner, Read More
Posts Tagged: fundraising
Paso Pardners in Pink
This year, we’re recognizing Breast Cancer Awareness Month early with the start of Paso Pardners in Pink. A couple of our favorite wines from Paso Robles, CA, have joined forces Read More
Tough Enough Reaches $25 Million Raised!
Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler Read More
Hats Off to Our All-Time Top Performing Rodeo Partners
Tough Enough to Wear Pink all started with a crazy idea back at the 2004 Wrangler National Finals Rodeo. Terry Wheatley, wine industry executive and matriarch of a professional rodeo Read More
Video: Cattlemen’s Days Tough Enough To Wear Pink
Cattlemen’s Days in Gunnison, CO, celebrated 10 years in the Gunnison Valley this July! Their 2015 July Concert & Auction and Rodeo was another huge success, raising $220,000! Watch the Read More
Ellensburg Rodeo
The Ellensburg Rodeo is one of the “old rodeos” and has earned its place as one of America’s Top 10 professional rodeos. The Ellensburg Rodeo, in Ellensburg, WA, also hosts Read More
The Western Industry Joins together to Designate April as their Month to Support Breast Cancer Awareness!
Twisted X Boots, Wrangler®, Montana Silversmiths, American Hat Company, Hooey Brands and others have joined together to designate April as the Western Industry’s month for breast cancer awareness. In time Read More
Honoring Breast Cancer Survivors at the Wrangler NFR
On December 8, at Tough Enough to Wear Pink Night at the Wrangler National Finals Rodeo, we had the pleasure of honoring an 11-year breast cancer survivor, Connie Sunby. Connie Read More
George Strait Tough Enough to Wear Pink Golf Tournament
The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year the tournament raised a whopping $15,000 for the Susan G. Read More
10th Anniversary Message from Founder Terry Wheatley
This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and Read More
