Rowell Ranch Rodeo

Rowell Ranch Rodeo

2017 marks the 97th year of the Rowell Ranch Rodeo! Held the 3rd weekend in May and first hosted by Harry Rowell “The Rodeo King of the West,” the Rowell Ranch Rodeo has provided the community with the opportunity to experience the historical sport of rodeo. In 1921 Harry Rowell, a rancher, businessman and philanthropist, Read More

Hats Off to Our All-Time Top Performing Rodeo Partners

Hats Off to Our All-Time Top Performing Rodeo Partners

Tough Enough to Wear Pink all started with a crazy idea back at the 2004 Wrangler National Finals Rodeo. Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family, wanted to enlist the cowboys and cowgirls to raise awareness about the disease. She convinced her son Wade, who was competing in team Read More

Video: Cattlemen’s Days Tough Enough To Wear Pink

Video: Cattlemen’s Days Tough Enough To Wear Pink

Cattlemen’s Days in Gunnison, CO, celebrated 10 years in the Gunnison Valley this July! Their 2015 July Concert & Auction and Rodeo was another huge success, raising $220,000! Watch the video below to learn more about this incredible event: Gunnison/CB Tough Enough to Wear Pink Promo 2015 from Gunnison TETWP on Vimeo.

The Color of Success in 2013? Pink!

The Color of Success in 2013? Pink!

The Tough Enough To Wear Pink™ Western Campaign to raise money and awareness for breast cancer raised over $17 million dollars in 2013 through the hard work of regional rodeos and western events across the country.   The monies raised stayed local to benefit community breast cancer charities – which is the strength of the campaign’s Read More