Tough Enough Reaches $25 Million Raised!

Tough Enough Reaches $25 Million Raised!

Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More

Sisters Rodeo

Sisters Rodeo

In the era when life still moved slowly enough for day dreams, and neighbors visited each other on front porches, cowboys competed in the first Sisters Rodeo. These cowboys, amateurs and professionals, wore cloth squares hand painted with numbers pinned to their backs and waited for their events. Because the small-town rodeo offered purses of Read More

TOUGH ENOUGH TO WEAR PINK™ CELEBRATED EIGHTH ANNIVERSARY BY HITTING $14.5 MILLION MARK IN FUNDS RAISED TO FIGHT BREAST CANCER

Napa Valley, California, (December 15, 2012) – Tough Enough To Wear Pink™ (TETWP), the grassroots cowboy campaign fighting breast cancer since 2004, celebrated its eighth anniversary this year by surpassing  the $14.5 million dollar mark in funds raised since its inception.  Hundreds of volunteers and regional rodeos across the U.S. and Canada made this achievement Read More