"Are You Tough Enough to Wear Pink?" became the $1 million question proudly answered by the western industry during the 2006 Wrangler Nationial Finals Rodeo. With the Wrangler brand at the helm, cowboys, cowgirls, rodeos, retailers and manufacturers were motivated to raise awareness and money for breast cancer research in 2006. Among a sea of pink, the year's efforts were realized as the iconic American brand presented a check for $1 million to Tough Enough to Wear Pink (TETWP) founder Terry Wheatley. Accepted on behalf of the breast cancer research community at the Wrangler National Finals Rodeo, the check represents the combined efforts of industry players, big and small, to raise money in support of research, awareness, education, screening and treatment of breast cancer for the millions of Americans affected by the disease.

 

You too can join the western industry in its efforts to raise awareness and funds for the fight against breast cancer! Whether you are a rodeo or western event committee -- 4-H group or riding club -- or an individual inspired by the cause, you can get involved.