The Wrangler National Finals is the annual anniversary for Tough Enough to Wear Pink.  The National Finals Rodeo (NFR), known popularly as the super bowl of rodeo, is a championship event held annually by the Professional Rodeo Cowboys Association (PRCA). That organization established the NFR in 1958 in order to determine the world champion in each of rodeos seven main events calf roping, steer wrestling, bull riding, saddle bronc riding, bareback bronc riding, and team roping.The National Finals Rodeo showcases the talents of the nations top fifteen money winners in each event as they compete for the world title.

Tough Enough to Wear Pink was created seven years ago when Wheatley and Stressman issued a challenge to the cowboys Are You Tough Enough To Wear Pink? During one night of the 10 night Wrangler National Finals Rodeo, the competitors were dared to wear the color pink to bring attention to the need for early detection and a cure for breast cancer, a disease which affects many families in the western community. Cowboys and cowgirls created a sensation when they galloped into the championship arena ablaze in pink. Inspired rodeo fans soon began asking how they could put on TETWP events at their own hometown rodeos, and the grassroots fundraising took off one rodeo at a time.

TETWP continues to be spearheaded by Wheatley and Stressman, while the Wrangler brand remains the programs title sponsor, selling the official pink apparel of TETWP. Katie and Lacey Wheatley coordinate with rodeos and other non rodeo organizations to create the pink themed fundraisers across the country throughout the year.

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For more information on how Tough Enough to Wear Pink started check out