The majority of funds raised by rodeos and western events across America in the name of Tough Enough to Wear Pink stay within the local communities. This is the strength of our campaign. However, Tough Enough to Wear Pink does donate annually to Breast Cancer Research Foundation from corporate sponsorships as well as personal contributions. We are proud of the work this organization does in search of a cure.
The Breast Cancer Research Foundation is a nonprofit organization committed to achieving prevention and a cure for breast cancer. They provide critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.
Since our founding in 1993 by Evelyn H. Lauder, BCRF has raised more than half a billion dollars for lifesaving research. Through a unique and streamlined grants program, they seek out the brightest minds in science and medicine and give them the necessary resources to pursue their best ideas. As a result, researchers are able to make discoveries and design new approaches to address all aspects of breast cancer—and do so in record time.