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100th California Rodeo Salinas Thursday, July 15, 2010 to Sunday, July 18, 2010 6:00 PM to 05:00 PM 100th California Rodeo Salinas July 15-18, 2010 1034 N. Main St. Salinas, CA 831.775.3100,info@carodeo.com Celebrate 100 Years of Tradition as the annual California Rodeo Salinas kicks off on Thursday July 15th. The best cowboys and cowgirls will Read More

Join Tough Enough to Wear Pink in Santa Maria this weekend! All week, leading up to the rodeo, there are other fun-filled events, including barbecues, dances and a banquet. The rodeo is a four day extravaganza held at the Elks/Unocal Event Center. During each three-hour performance you’ll enjoy six adrenaline-rushing PRCA events, including bull and Read More

By Johnna Espinoza from ProRodeo.com Pink chaps and a Tough Enough to Wear Pink Buckle were the big ticket auction items at the Red Bluff Calif. Round-Up which helped raise about $25,000 for the St. Elizabeth Community Hospital Imaging Center. Mother and son, Rose Crain and Dan Davidson, purchased both the chaps and the buckle Read More

A little something from Matt Braden- This year I’m dedicating my bull riding season to Breast Cancer. I hope to raise a lot of money and awareness.  I have a little story behind the reason why I’m doing this.  I choose to do this because my grandmother developed breast cancer in 1995 and had both Read More

Fighting cancer is difficult enough, but living with it is even tougher – and that’s where the Cleaning for A Reason Foundation steps in.  This nonprofit offers free professional housecleaning, and maid services to improve the lives of women undergoing treatment for cancer – any type of cancer. Check out http://www.cleaningforareason.org to fill out the process information. Read More

Genetic Services When, Where, How If cancer runs in your family, when do you need genetic services? There are many features that can be present in a family that would indicate a referral is needed for genetic services. The following is a general or partial checklist of characteristics that may indicate an increased risk of Read More

The Parada Del Sol Parade started off with a Siren instead of a Bang!  It was led by full size Pink Fire Truck, called the Pink Ribbon Tour. Tour aims to raise breast cancer awareness and bring that opportunity to local communities. Glendale, Ariz., Firefighter Dave Graybill donned pink turnout gear and drove a pink Read More

Check out this website for all the young ladies who are always wondering…where do I look?  what am I looking for? I feel it is important to start awareness about breast cancer and yourself in general at a young age. The mission of the Get In Touch Foundation is to encourage women of all ages Read More

I just wanted to share a few stories and shout-out’s from those Group Members on our Tough Enough to Wear Pink Facebook page.  Thank you to all who gave us a little piece of inspiration. Kendle Beecham – My granddaughter Kinsey is tough enough to wear pink, she is three years old and rides an Read More

Check out this link for the Today Show:http://today.msnbc.msn.com/id/26184891/#34863552.  They featured a segment on wine and your upcoming super bowl party.  They commented on how wonderful the wine tastes and that they contribute to Tough Enough to Wear Pink.  The wine sells for 12.00 at your local retailer. Check out http://www.purplecowboy.com to find where to purchase or to Read More