390 Inches Total Collected at It’s Not Your Regular Cuttin’

KISSIMMEE, FL (February 23, 2011): Thirty-six men and women aging from 4-64 participated in one of the most thoughtfulness and honorable act kindest during the 126th Silver Spurs Rodeo Hair Cuttin. One man and thirty-seven young girls and women collectively donated 390 inches of hair.  It was unbelievable, says Henry Kempfer, Big Boss of the Read More

47th Annual Lost Dutchman Days

47TH ANNUAL LOST DUTCHMAN DAYS February 25th, 26th & 27th 2011 MISSION: TO PUT SMILES ON KIDS FACES The 2011 version of Lost Dutchman Days continues to be “the fun place to be for all ages.” This 48th Annual Event has 3 days of Professional Rodeo action, a Carnival that features 30+ rides, and carnival Read More

2011 Silver Spur Rodeo starts this weekend!

Come see some of the best athletes in professional rodeo compete in Saddle Bronc, Bareback, Team Roping, Bullriding, Calf Roping, Team Penning and Mutton Bustin.  This has been a Yuma tradition for 66 years, come help make it a success. The Silver Spur Rodeo is the single largest project each year for the Yuma Jaycees.  Read More

Clay Dustin Always Wears His Pink Shirt

Born and Raised in El Paso Texas with great family and rodeo values in his blood…Clay Dustin always knew he wanted to be a Country singer.  His soulful Country voice is no stranger to the radio air waves.  He has sung with major talent in his career including George Strait.  Music Row Critics compare him Read More

You have all requested them, Ladies! They are here…

It’s the Pink Vest Ladies!!  They are now in-stock this week!  Sizes small through xxlarge available and so far, they are a HUGE hit this year.  We sold out of complete inventory at the Wrangler National Finals Rodeo.  Order yours today at http://www.toughenoughtowearpink.com. Just follow the “pink store” link on the left side of the page.

Western Community Breaks the $9 Million Mark for Tough Enough to Wear Pink!

The western community celebrated Tough Enough to Wear Pink Night at the Wrangler National Finals Rodeo with a check presentation for $9.75 million dollars – representing the funds raised since the campaign inception six years ago.  Karl Stressman, PRCA Commission, co-founder Terry Wheatley and daughter Katie Wheatley were in the arena to receive the check Read More

George Strait Tough Enough to Wear Pink Golf Tournament a Success!

The second annual George Strait Tough Enough to Wear Pink Golf Tournament sponsored by Wrangler and the PRCA was again held at the world class Cascata golf resort in Las Vegas yesterday.  Over 120 golfers participated in a Butch Harmon clinic and then played a challenging 18 rounds of golf to raise funds for the Read More

WNFR Festivities Underway

Tough Enough to Wear Pink is participating in the annual PRCA Committee Convention.  Come see our latest merchandise Tuesday through Thursday at the South Point Casino.  You can also get your Tough Enough to Wear Pink goodies at the Official Tough Enough to Wear Pink trailer, located at the bottom of the stairs at the Read More

First Lady of Pink: Pendleton Celebrates Pink

KATHY ANEY from The East Oregonian reports Before Terry Wheatleys life became awash in pink she had a double mastectomy at the age of 48. The founder of Tough Enough to Wear Pink had already lost her grandmother to breast cancer and watched her mother beat the disease. Wheatley loves the National Finals Rodeo where Read More