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SALINAS, CA May 3, 2011. In 2011, the California Rodeo is revving up our Tough Enough to Wear Pink campaign by partnering with Salinas Valley Memorial Hospital . The funds generated by our joint efforts will be donated to the Comprehensive Cancer Center at Salinas Valley Memorial Healthcare System.  The Comprehensive Cancer Center offers people Read More

GUYMON, Okla. The list of bull riders at the 2011 Guymon Pioneer Days Rodeo is like a whos who of the top bull riders in ProRodeo. World champions and other Wrangler National Finals Rodeo qualifiers will be mixed with up and coming rising stars in the game, men who are chasing their dreams to walk Read More

Let’s Rodeo Three nights of Rodeo excitement kicks off Thursday, April 28, 2011, with the Helotes Festival Association’s 23rd Annual PRCA Rodeo, held in conjunction with the Festival’s Annual Cornyval which runs through Sunday, May 1. Sammy Catalena Rodeo Company will again produce this year’s Rodeo which will consist of bull riding, tie-down roping, saddle Read More

Wild West Soda has teamed up with Tough Enough to Wear Pink in the fight against Breast Cancer. New for 2011, they will proudly offer a pink collectible tin mug and for each one purchased they will jump into the brawl and donate $1,00 to help find a cure for breast cancer. Do your part. Read More

  At the annual Cowboy Coffee Kickoff held at the Riverside Bar and Grill, the Red Bluff Round-Up Association unveiled the auction item, a Browning Citori Super Lightning 12-gauge over and under shotgun in a custom leather case, for Sunday’s Tough Enough To Wear Pink performance. Proceeds of the auction go toward St. Elizabeth Community Read More

The Breast Cancer Research Foundation The Breast Cancer Research Foundation (BCRF) was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, Read More

The Cowboy Capital of the world is hosting the 60th anniversary of the Oakdale Rodeo April 9th and 10th. This professional rodeo is a central California tradition, rich in cowboy culture and with a mission to entertain folks of all ages. The Oakdale Rodeo is a Professional Cowboy Riders Association rodeo, and its PCRA status Read More

KISSIMMEE, FL (February 23, 2011): Thirty-six men and women aging from 4-64 participated in one of the most thoughtfulness and honorable act kindest during the 126th Silver Spurs Rodeo Hair Cuttin. One man and thirty-seven young girls and women collectively donated 390 inches of hair.  It was unbelievable, says Henry Kempfer, Big Boss of the Read More

47TH ANNUAL LOST DUTCHMAN DAYS February 25th, 26th & 27th 2011 MISSION: TO PUT SMILES ON KIDS FACES The 2011 version of Lost Dutchman Days continues to be “the fun place to be for all ages.” This 48th Annual Event has 3 days of Professional Rodeo action, a Carnival that features 30+ rides, and carnival Read More

February 18-20, 2011 Kissimmee, FL Tough Enough To Wear Pink is Feb. 18th http://www.silverspursrodeo.com