Wrangler National Finals Rodeo Pink Night Monday, December 5th

The Wrangler National Finals is the annual anniversary for Tough Enough to Wear Pink.  The National Finals Rodeo (NFR), known popularly as the super bowl of rodeo, is a championship event held annually by the Professional Rodeo Cowboys Association (PRCA). That organization established the NFR in 1958 in order to determine the world champion in Read More

October is Here! Our Favorite Time of Year

Have you seen the pink ribbon on Facebook? In support of National Breast Cancer Awareness Month, Wrangler has put breast cancer ribbons out to add to your profiles on Facebook. For every fan who adds this ribbon, Wrangler will donate 1 dollar to the fight against breast cancer (up to $10,000).  Just click on the Read More

Not Too Tough to Donate for a Good Cause: Funds Raised for Mammogram Visits

CIBOLA COUNTY Three representatives from the Grants Rodeo Association proudly presented a check to Cibola General Hospital for 2,500 dollars. The funds were raised by the rodeo association through the nationwide Tough Enough to Wear Pink effort during the Fourth of July and Fire and Ice Bike Rally. Approximately 2,000 dollars was raised during the Read More

Love Gypsy Soule Bling

The Gypsy Soule company and its three brands of footwear, clothing, and accessories were co-founded in 2003 by Amy Moorhouse and Lorinda Graham Van Newkirk. In a moment that would rock the fashion world forever, these two lively Texas girls got together, poured up a few cocktails, and began designing the most fashionable, flashy, flip Read More

Fun at the Fair

The 2011 Lincoln County Fair and Rodeo went off this year with rave reviews and huge success. The weekend started out Thursday evening with a 4H Fashion Review. Members of the 4H club, who worked hard all summer long on handmade sewn items, modeled their projects. Talent showcasing of vocalist Caleigh Stackhouse, piano by Caralee Read More

First Ever Cattle Drive for a Cure to be held at the Monterey County Fair

FOR IMMEDIATE RELEASE PUBLICITY CONTACT WENDY BRICKMAN 831.633.4444 or brickman@brickmanmarketing.com FIRST EVER CATTLE DRIVE FOR A CURE TO BE HELD AT THE MONTEREY COUNTY FAIR ON OPENING DAY, AUGUST 31ST TO BENEFIT THE COMPREHENSIVE CANCER CENTER OF SALINAS VALLEY MEMORIAL HEALTHCARE SYSTEM August, 2011. Monterey, CA. Celebrate 75 years of history at the Monterey County Fair Read More

Tough Enough to Wear Pink mourns loss for Beaver Family

Brody Beaver 1990-2011 Brody Beaver, a national high school cutting champion and the son of eight time World Champion Cowboy Joe Beaver and his wife, Jenna, died the morning of Aug. 24 in Houston. He was 20. Beaver rode a 14 year old bay gelding named Ali to the national boys cutting championship at the Read More

Thank You All for Being Tough Enough to Help, Fremont County

   August 2nd 2011 marked the 4th annual Tough Enough to Wear Pink night for the Wind River PRCA Rodeo Round Up, during the Fremont County Fair in Riverton Wyoming.  Through a live auction of pink fringed chaps and chinks, 51,000 dollars was raised to benefit the Tough Enough to Help Cancer Fund. An additional Read More

Michigan Slide In Event

Pink saddle pads, pink shirts, and pink ribbons…  Did everyone accidenlty bring the same show clothes…Of course not, pink was the color of the day as Michigan Reining Horse Association members and competitors showed their dedication to Reining in Cancer during the annual Tough Enough to Wear Pink show, held June 11 through 12 during Read More

Stage Collapsed at Indiana State Fair

Crews on Sunday sifted through debris of a concert stage that collapsed at the Indiana State Fair, trying to determine what caused the accident that killed five people and injured 40, authorities said. The fairgrounds were closed Sunday as investigators began the search for answers. The state fair was expected to reopen to the public Read More