The western industry encourages you to get involved with the Tough Enough to Wear Pink campaign. 

You can purchase Tough Enough to Wear Pink products from our participating partners or participating retailers and consider volunteering at your local Tough Enough to Wear Pink event. To find a Tough Enough To Wear Pink event near you, please visit ourRodeo & Event Calender.

Online locations to purchase Tough Enough to Wear Pink products:

Other Ways To Get Involved

  • Spread the word. Sign up for our TETWP Facebook page and encourage your friends to join.
  • Join our newsletter.