Get Involved

Western Manufacturers

While Wrangler® has been a part of this initiative from the beginning, Karl Stressman is the first to say “This is NOT a Wrangler® initiative.  This is a western Breast Cancer Awareness & Research Initiative”. 

“The concept of tough cowboys wearing pink might sound funny, but that contrast is what makes Tough Enough to Wear Pink so special” said Stressman.  “Pink will symbolize courage, strength and determination when the western industry comes together in the fight against breast cancer.” 

Please contact us to let us know how you might want to help raise funds for the western industry campaign. If you are a western manufacturer and would like to be a partner, Send your e-mail to:  katie@toughenoughtowearpink.com or call Katie Wheatley, TETWP Program Manager at (209) 883.2779.