To our valued friends and Tough Enough to Wear Pink supporters,
This past week we have fielded a number of questions regarding whether or not we contribute to the Susan G. Komen Foundation. The answer is the strength of the Tough Enough to Wear Pink campaign, which has raised over $12 million dollars since its inception in 2004 is that every community that participates through their rodeo or their western event is encouraged to keep their money locally to do good in their own back yards through contributions to their womens breast cancer center, the womens breast cancer wing of the local hospital or whatever breast cancer support group is in need in their community. It is the decision of the local rodeo committee or event on who receives their donation.
The Tough Enough to Wear Pink national contribution is given to the Breast Cancer Research Foundation. The Breast Cancer Research Foundation is an independent 501 c 3 not-for-profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health. Over 90 cents of every dollar donated goes to breast cancer research grants and awareness programs.
There are some events that have chosen to give their funds to their local chapter of the Susan G. Komen Foundation; that is their choice, and their choice alone. We applaud all breast cancer charities that are raising awareness and funding research that will someday help find a cure.
We are proud to do our part with the Tough Enough to Wear Pink campaign.