Press
The Bonifay Kiwanis Club and Their PRCA Rodeo Friends ask…
ARE YOU TOUGH ENOUGH TO WEAR PINK?
Press Release from: Bonifay Kiwanis Club
Contact Person: Holly Holland
Date: August 10, 2006
FOR IMMEDIATE RELEASE
The Bonifay Kiwanis Club is proud to participate in the Tough Enough to Wear Pink campaign to raise money to support the fight against breast cancer. During the Friday Night Performance of the 62nd Annual Northwest Florida Championship Rodeo there will be a lot of folks wearing PINK, and proud of it!
The NWFC Rodeo Committee was inspired to be a part of Tough Enough to Wear Pink (TETWP) after learning that the wife of one of their long time Rodeo Friends had recently been diagnosed with breast cancer. The Bonifay Kiwanis Club has designated Friday, October 6th as “Tough Enough to Wear Pink Night”. The concept of tough cowboys wearing pink might sound funny, but it is what makes this campaign so special.
The Bonifay Kiwanis Club has teamed with Tri-County Community Council and the Holmes County Health Department to form P.I.N.K (Protection Is iN Knowledge). Through P.I.N.K., the Holmes County Health Department and Tri-County Community Council will be able to help detect breast cancer through early screening. Together they hope to give a positive message to help kick off Breast Cancer Awareness Month for October.
Everyone who wears pink on Friday Night will receive a raffle ticket for the opportunity to wins some terrific prizes. Some of the prizes up for grab is a TETWP jewelry set by Montana Silversmith, a pair of Justin Cowboy Boots and several gift basket full of great gifts donated by the generous sponsors and friends of the 2006 NWFC Rodeo.
TETWP is a yearlong western-industry campaign to raise awareness and funds for breast cancer research. The campaign was founded by Terry Wheatley, a breast cancer survivor, and Wrangler’s special events director, Karl Stressman, during the 2004 Wrangler National Final Rodeo. For more information visit Wheatley’s website at www.toughenoughtowearpink.com
Florida ranks third in the nation in the number of new breast cancer cases per year and third in mortality due to breast cancer. Of all diagnosed cases of breast cancer, 75% are among women 50 years or older. Since 1940, breast cancer has been on the rise. An estimated 212,920 new cases of invasive breast cancer are expected to occur among women in the United States in 2006. An estimated 40,970 women will die from breast cancer. It is also estimated that 1,720 men will be diagnosed, and 460 will die of breast cancer.
TETWP merchandise will be on sale during the rodeo to raise funds for P.I.N.K.
No contribution is too small! It will be the efforts of many that make this
western breast cancer awareness and fundraising campaign a success. Bonifay
Kiwanis ask that you please show your support by wearing pink at the NWFC
Rodeo on Friday Night. For more information call the Bonifay Kiwanis Club
at 850-547-5363 or visit their website www.bonifaykiwanis.com
