Press Room

Background Release, "Tough Enough to Wear Pink"

Press Release - 11/15/2007
Tough Enough To Wear Pink?™ Rides into October with Gold Buckle Performance
Awareness campaign reaches record-breaking million dollar fundraising mark

Press Release - 07/02/2007
"Are you tough enough to wear pink? Prove it! -- Cody Stampede Rodeo "

Press Release - 05/31/2007
Hardy Crowds Turn Up Despite Poor Weather

Press Release - 03/17/2007
"A Pink Affair, Florida Gateway Pro Rodeo"

Press Release - 01/27/2007
"Tough Enough to Wear Pink at the Doc DeMilly Rodeo Arena in Homestead"

Press Release - 01/08/2007
"The 2007 Miss Rodeo USA Pageant Goes "PINK" for Breast Cancer"

Press Release - 01/08/2007
"West of the Rockies Finals to Remain in Prince George"

Press Release 01/08/2007
"Northern International Livestock Exposition"

Press Release 10/02/06,
"The Bonifay Kiwanis Club and Their PRCA Rodeo Friends ask…ARE YOU TOUGH ENOUGH TO WEAR PINK?"

Press Release 10/01/06,
"Florida Gateway ProRodeo in Lake City Florida"

Press Release 09/30/06,
"Join Professional's Choice and its Dealers in the Western Industry's Fight Against Breast Cancer"

Press Release 09/29/06,
"Meagher County is Tough Enough to Wear Pink"

Press Release 09/21/06,
"Benton Franklin Fair & Horse Heaven Round-Up Rodeo Raise More than $10,000 for Breast Cancer Treatmen"

Press Release 08/28/06,
"Rodeo's Tough Enough to Wear Pink Campaign raises $26,883.00 to Fight Breast Cancer"

Press Release 08/26/06,
"Cowlitz County is Tough Enough to Wear Pink"

Download the Drovers Junior Rodeo Association "Tough Enough to Wear Pink Flyer" for their event August 5, 2006

Press Release 07/10/2006,
"Clear Channel Tough Enough to Wear Pink" Drive Thru

Press Release 07/06/2006,
Miss Oklahoma Rodeo Scholarship Pageant

Newspaper Article 04/22/2006, "
In the Pink: 3R ropers ride for a cause"

Press Release 04/04/2006, "Cowboy mission to paint town pink"

Press Release 03/20/2006
"Are You Tough Enough to Wear Pink? Help Fight Breast Cancer -- Wear Pink on Sunday"

Press Release 03/28/2006
Cowboys are 'Tough Enough to Wear Pink'

Press Release 03/15/2006
2006 RODEO ASKS, “ARE YOU TOUGH ENOUGH TO WEAR PINK?”

Electronic article on ProRodeo.com 3/9/2006 "Pink and Proud"
(This link will take you to another site)

Tuscon Rodeo, 02/15/2006, Recap

Press Release 01/20/2006
"Professional's Choice Donates Over $25,000 to the Susan G. Komen Breast Cancer Foundation"
(This link will take you to another site)

Press Release 12/10/2005
"The Western Industry Unites to get Tough on Breast Cancer"

Press Release 9/25/2005
"The Wrangler Brand gets Tough on Breast Cancer"

Learn about Tough Enough Spokesman Neal McCoy