For Immediate Release
                                                                                                                                   
TOUGH ENOUGH TO WEAR PINK CELEBRATES FIFTH ANNIVERSARY
Breast cancer awareness campaign receives special recognition in the October issue of The Oprah Magazine
Tough Enough To Wear Pink, the grassroots campaign centered on the fight breast cancer against celebrates its fifth anniversary this year at the signature Tough Enough to Wear Pink Night on Wednesday, December 9, 2009 at the 51st annual Wrangler National Finals Rodeo in Las Vegas. Through the combined efforts of hundreds of volunteers, regional rodeos across the United States and Canada, and the title sponsor Wrangler, TETWP has raised over five million dollars since its inception.  The money raised benefits local breast cancer charities across North America and the Breast Cancer Research Foundation, which funds breast cancer research projects internationally.  The Wrangler TETWP campaign also donates a portion of the proceeds from the sales of unique pink-themed TETWP products to the cause. The TETWP guitar is currently featured in the Shop for a Cure section of The Oprah Magazine’s October issue.  Created by famed Nashville guitar maker Simba, 25 dollars from the sale of every pink guitar goes to the Breast Cancer Research Foundation.  The guitar and other cause-supporting items are available for purchase on-line at http://www.toughenoughtowearpink.com.
TETWP was founded in 2004 by Terry Wheatley, a breast cancer survivor, rodeo wife and mom, and a California entrepreneur who owns her own wine company. 
We wanted to find a way to tap into the giving spirit of the western community to raise awareness and money to fight the disease.  Cowboys love a challenge, and we gave them one, said Wheatley.
Five years ago, Terry inspired the Wrangler NFR contestants to don pink at the professional rodeo’s biggest event to bring attention to the need for breast cancer early detection and a cure.  The cowboys and cowgirls created a sensation when they galloped into the championship arena ablaze in pink.  As the industry showed a groundswell of support, rodeo fans began asking how they could put on TETWP events at their own hometown rodeos. 
TETWP was created to support grassroots fundraising, one rodeo at a time by Terry Wheatley along with Karl Stressman, former director of special events for Wrangler and now current Commissioner of the Professional Rodeo Cowboy Association .  Terry’s daughter, Katie, and daughter-in-law Lacey manage the campaign, coordinating with rodeos and other non-rodeo organizations to create TETWP fundraisers across the country.
Terry Wheatley’s wine company, Canopy Management of Napa Valley, Calif. produces a portfolio of popular wines under the Wine Sisterhood banner.  One of these wines, Purple Cowboy, is the official wine of Tough Enough To Wear Pink with a portion of its sales going to the campaign.  Purple Cowboy can be found at retail stores, in restaurants and online at http://www.purplecowboy.com
About Tough Enough To Wear Pink.
TETWP was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer.  Since its inception in 2004, TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure.  To date, the campaign has raised more than 5 million dollars for breast cancer charities, much of which stays right in the local community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit http://www.toughenoughtowearpink.com.
About Wrangler
Wrangler is proud to be the title sponsor of the TETWP campaign. Wrangler Western Wear apparel is available nationwide in specialty stores, including work apparel chains, farm and fleet, and western stores, as well as through on-line and catalog retailers. To find a retailer or for more information on the Wrangler family of products visit http://www.wrangler.com or call 888.784.8571.
Wrangler is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation. VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler, Lee, Riders, The North Face, Vans, Reef, Eagle Creek, Eastpak, JanSport, Napapijri, Nautica, Kipling, John Varvatos, 7 For All Mankind, lucy,  Splendid, Ella Moss, Majestic and Red Kap.

VF Corporation’s press releases, annual report and other information can be accessed through the Company’s home page, http://www.vfc.com.
About Wine Sisterhood
Sisterhood is powerful!  The Wine Sisterhood is the world’s first wine company to connect female consumers with the creation of new wines through an innovative, interactive, online community.  Members of the Wine Sisterhood help guide brand development and engage directly in the process by participating in surveys and opinion polls and sharing their opinions and insights.  The result is an evolving, award winning portfolio of wines with unique personalities, packaging, quality and value, including Middle Sister, pro-mis-Q-ous, Monogamy, Purple Cowboy, Good Daughter, Deep Purple, Little Chica, Cocca di Papa’ and Kate and Cassie.  Wine Sisterhood wines are available at fine retailers nationally and at http://www.winesisterhood.com
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For campaign information contact Katie Wheatley at .(JavaScript must be enabled to view this email address).
For images or interview requests contact Jenny Dubberly at 919.277.1161 or .(JavaScript must be enabled to view this email address).