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“We want to announce reaching the $9 million goal at the Wrangler National Final Rodeo in Las Vegas on Tough Enough To Wear Pink Night, Wednesday, Dec. 8,” explains Terry Wheatley, who formed the program alongside former Wrangler® Director of Special Events and current Professional Rodeo Cowboy Association Commissioner, Karl Stressman. “All money raised benefits local breast cancer charities and the Breast Cancer Research Foundation, which funds groundbreaking breast cancer research projects internationally.”

Wheatley, a California entrepreneur who owns and operates Canopy Management, a Napa Valley wine company creating, marketing and selling wine under the Wine Sisterhood™ banner, is a rodeo wife, mom and breast cancer survivor. One of Wine Sisterhood’s wines, Purple Cowboy, is the official wine of TETWP, with $1 for every case sold going to the charity. Purple Cowboy is also the official wine of the Professional Rodeo Cowboy Association.

“As founder of both Tough Enough To Wear Pink and Wine Sisterhood, I wanted to find a way for our wine to help support the cause. We are supporting TETWP events with wine whenever we can so we can reach our goal by the end of the year,” says Wheatley.

Purple Cowboy wines include Tenacious Red, a Cabernet/Merlot blend, and Night Rider Merlot, both from the cowboy wine country appellation of Paso Robles. This fall, Purple Cowboy will introduce a new varietal called Trail Boss Cabernet Sauvignon.

Tough Enough to Wear Pink was created six years ago when Wheatley and Stressman issued a challenge to the cowboys: Are You Tough Enough To Wear Pink? During one night of the 10-night Wrangler National Finals Rodeo, the competitors were dared to wear the color pink to bring attention to the need for early detection and a cure for breast cancer, a disease which affects many families in the western community. Cowboys and cowgirls created a sensation when they galloped into the championship arena ablaze in pink. Inspired rodeo fans soon began asking how they could put on TETWP events at their own hometown rodeos, and the grassroots fundraising took off one rodeo at a time.

Visit www.purplecowboy.com to find out more about Purple Cowboy wines. Purple Cowboy wines are available wherever wine is sold nationally and at www.winesisterhood.com, where real women voice their opinions about wine and have a voice in the creation of the next new wine brand.