Committes and event planners, please sign up for our special member section today and you'll have access to our event planning guide, enrollment form and much more!
Click here to sign up.

The goal of the Tough Enough to Wear Pink campaign is to rally the rodeo and western industries around the cause to find a cure for breast cancer.

The campaign can not only raise awareness for breast cancer, it can raise significant funds for treatment and research – and – can provide a campaign that can increase attendance for your event while providing a positive public relations message for the sport of rodeo or your event.

Rodeo committees can join the campaign by designating a performance to “Tough Enough to Wear Pink”.
Other western events or organizations can join in the campaign as well!

HOW TO HOST YOUR TETWP EVENT
Download these instructions (.pdf)

Establish a Tough Enough to Wear Pink™ day
Pick your favorite day to host an event. You can either choose a day or span of time during your rodeo or function and choose your charity of choice for Breast Cancer.

Make your committee interactive
Communicate with your committee members and together, make a fundraising plan.

Enroll your event and review regulations
Enroll your event by sending in your enrollment form including the signed agreement for regulations via postal mail, email or fax. To acquire an application packet, you'll need create an online profile in our committee and events section. Please click here to sign up!
*After receiving the needed forms we will send out a trademark approval notice and committee dvd.

Share the news
Create your own newsletters, posters, fliers, email blasts or enlist your local businesses to help spread the word. Logos are available upon request.

Get together with your charity of choice
Establish a charity that your committee has agreed upon. Our strongest recommendation is to keep the charity local; ex. Your local breast imaging center or hospital affiliated with breast health.

Your next choice is to donate your funds to a nationally known charity. Our strongest recommendation is the breast cancer research foundation.
Please click here for a list of charities.
Please click here for a list of charity resources.

Set a date after the conclusion of your event to give the chosen charity their donation from your fundraising efforts.

Order official merchandise & committee shirts
Send in order for discounted merchandise to help with your fundraising needs. *Available at a wholesale cost for turn around retail sales to encourage funds for fundraising. You must SIGN IN to view and buy at wholesale prices.

Host an activity
To generate excitement, coordinate a bake sale, contest or create an “in honor of” board. Come up with your own creative, fun and educational activity. Sell your official tetwp merchandise to generate more pre sales.

Collect donations
Visit your local businesses for advertising or get together with volunteers from your local groups. All checks should be payable to the charity name you have chosen. Keep track of all donations as you will need the total at the conclusion of your event.

Host your event:
Set up a booth or table for fundraising sales. Use creative ideas to obtain more donations through queen collections, ticket sales and sponsor advertising.

What to do AFTER your event

Submit Donations
Either do a presentation of donations to charity of choice or wait until all donations have been collected to submit.

Send in Contribution amounts
Fax or mail your enrollment sheet back with contribution and charity information filled in to highlight your efforts in our public relations. Remember all checks should be submitted to the charity chosen.
Reporting Form (.pdf)

Request your packet for next year
It’s a proven fact the early bird gets the worm! It’s never too early to start planning your fundraising event for next year.