Survivor Stories – Winner Announcement!

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats Read More

Thank You to Our Sponsors and Supporters!

Thank You to Our Sponsors and Supporters!

We are proud to have the support of so many incredible organizations in the Western community and beyond. Watch our latest video to learn more about how our sponsors support the work of Tough Enough To Wear Pink.

George Strait Tough Enough to Wear Pink Golf Tournament

George Strait Tough Enough to Wear Pink Golf Tournament

The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year the tournament raised a whopping $15,000 for the Susan G. Komen Foundation, dedicated to breast cancer awareness education and research about causes, treatment, and the search for a cure. Watch the video above produced by Read More

10th Anniversary Message from Founder Terry Wheatley

10th Anniversary Message from Founder Terry Wheatley

This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls Read More