This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats Read More
We are proud to have the support of so many incredible organizations in the Western community and beyond. Watch our latest video to learn more about how our sponsors support the work of Tough Enough To Wear Pink.
Tough Enough to Wear Pink is proud to work with rodeos across the country to raise awareness and funds to help their communities fight breast cancer. Play the video above to learn more about the history of our organization and about Katie Wheatley, daughter of Terry Wheatley, founder of Tough Enough To Wear Pink.
The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year the tournament raised a whopping $15,000 for the Susan G. Komen Foundation, dedicated to breast cancer awareness education and research about causes, treatment, and the search for a cure. Watch the video above produced by Read More
This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls Read More