When the RAM National Circuit Finals Rodeo (RNCFR) gets underway at the Silver Spurs Arena on April 7, rodeo athletes from 33 states will have made the journey from every Read More
Blog
April is Tough Enough to Wear Pink Month!
We’ve teamed up with our friends to turn the Western community PINK this month! We’re claiming April for our own! Our goal is to get the word out about breast Read More
Black Hills Stock Show & Rodeo
The Black Hills Stock Show & Rodeo ® is the second largest event in the state of South Dakota following the Sturgis Motorcycle Rally. An estimated attendance of 331,000 people Read More
Enter Today – 2015 WNFR Photo Sweepstakes
Are you Tough Enough to Wear Pink at the 2015 Wrangler National Finals Rodeo? Stop by the Tough Enough booth #770 at Country Christmas in the Sands Expo and the Read More
Tough Enough to Wear Pink is PROUD to support Breast Cancer Research Foundation
The majority of funds raised by rodeos and western events across America in the name of Tough Enough to Wear Pink stay within the local communities. This is the strength Read More
Video: Cattlemen’s Days Tough Enough To Wear Pink
Cattlemen’s Days in Gunnison, CO, celebrated 10 years in the Gunnison Valley this July! Their 2015 July Concert & Auction and Rodeo was another huge success, raising $220,000! Watch the Read More
Tough Enough support from California Wine Country
On Wednesday, October 21, 2015, the team at Vintage Wine Estates showed their collective support for Tough Enough to Wear Pink. Our founder, Terry Wheatley is the Executive Vice President Read More
“Power in Pink” Photo Sweepstakes
Are you Tough Enough to Wear Pink? Share photos of yourself sporting pink gear and you’re entered to win! Capture moments that show us there is “Power in Pink” and Read More
October is Breast Cancer Awareness Month and a Month to Remember
October is Breast Cancer Awareness Month. It is the month we all take time to remember those who have been lost to breast cancer and those who have struggled through Read More
Because There is Hope
Melody Biehl founded Because There is Hope (BTIH) after her own experience with breast cancer. In 1997, doctors diagnosed Melody after her first mammogram. She underwent a mastectomy and breast Read More
