Join the Fight Against Breast Cancer!

Join the Fight Against Breast Cancer!

October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our vow to carry on the fight. This month also serves as an important reminder to ourselves and those we love to schedule a breast health check-up or mammogram. Early detection and prevention is an important step Read More

Paso Pardners in Pink

Paso Pardners in Pink

This year, we’re recognizing Breast Cancer Awareness Month early with the start of Paso Pardners in Pink. A couple of our favorite wines from Paso Robles, CA, have joined forces in the fight against breast cancer through Paso Pardners in Pink. Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Read More

Rowell Ranch Rodeo

Rowell Ranch Rodeo

2017 marks the 97th year of the Rowell Ranch Rodeo! Held the 3rd weekend in May and first hosted by Harry Rowell “The Rodeo King of the West,” the Rowell Ranch Rodeo has provided the community with the opportunity to experience the historical sport of rodeo. In 1921 Harry Rowell, a rancher, businessman and philanthropist, Read More

Red Bluff Round-up

Red Bluff Round-up

The Red Bluff Roundup springs into action this week with three fun filled rodeo performances April 21-23.  This year marks their eleventh annual TETWP Sunday performance.  During the past ten years, the Red Bluff Roundup has raised $378,000, through various TETWP events held in the community.  Red Bluff Roundup is proud to partner with St. Read More

Tough Enough to Wear Pink Turns April PINK!

Tough Enough to Wear Pink Turns April PINK!

The “Western Tough” team of western brands has partnered with us – Tough Enough to Wear Pink – to designate April as the month to celebrate “tough survivors” of breast cancer for the third year in a row. These retailers are featuring pink products in western retailers to bring awareness to their fight. While October Read More

RAM National Circuit Finals Rodeo

RAM National Circuit Finals Rodeo

The RAM National Circuit Finals Rodeo will ride into the Silver Spurs Arena at Osceola Heritage Park April 6-9th, 2017!  The RNCFR will be celebrating its 30th year. This PRCA-sanctioned competition will feature all circuit champion cowboys and cowgirls in a tournament style rodeo, over four action-packed days. Contestants will compete for more than $1 Read More

Tough Enough Reaches $25 Million Raised!

Tough Enough Reaches $25 Million Raised!

Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More

Survivor Stories – Winner Announcement!

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats Read More

Hats Off to Our All-Time Top Performing Rodeo Partners

Hats Off to Our All-Time Top Performing Rodeo Partners

Tough Enough to Wear Pink all started with a crazy idea back at the 2004 Wrangler National Finals Rodeo. Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family, wanted to enlist the cowboys and cowgirls to raise awareness about the disease. She convinced her son Wade, who was competing in team Read More