Tough Enough Reaches $25 Million Raised!

Tough Enough Reaches $25 Million Raised!

Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More

Survivor Stories – Winner Announcement!

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats Read More

Hats Off to Our All-Time Top Performing Rodeo Partners

Hats Off to Our All-Time Top Performing Rodeo Partners

Tough Enough to Wear Pink all started with a crazy idea back at the 2004 Wrangler National Finals Rodeo. Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family, wanted to enlist the cowboys and cowgirls to raise awareness about the disease. She convinced her son Wade, who was competing in team Read More

Thank You to Our Sponsors and Supporters!

Thank You to Our Sponsors and Supporters!

We are proud to have the support of so many incredible organizations in the Western community and beyond. Watch our latest video to learn more about how our sponsors support the work of Tough Enough To Wear Pink.

October is Breast Cancer Awareness Month

October is Breast Cancer Awareness Month

Everybody knows a survivor, a family member or friend fighting the disease, or has lost a loved one to breast cancer. It’s time for a cure and there has been tremendous progress towards that goal. We want to thank our friends, fans and family members who work tirelessly to support breast cancer awareness and research Read More

Lewiston Roundup

The Lewiston Roundup, proud member of the Big 4 Rodeo Group, has brought high-quality and high-energy rodeo entertainment to north-central Idaho for 82 years. In keeping with the generous spirit of the cowboy way, the Roundup donates a large portion of event proceeds to charity organizations throughout the year. Once again, the Lewiston Roundup will Read More

Celebrate Survivors – Share YOUR Story!

Celebrate Survivors – Share YOUR Story!

The fight against breast cancer is a part of our mission here at Tough Enough to Wear Pink. Our founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before Read More