Rowell Ranch Rodeo

Rowell Ranch Rodeo

2017 marks the 97th year of the Rowell Ranch Rodeo! Held the 3rd weekend in May and first hosted by Harry Rowell “The Rodeo King of the West,” the Rowell Ranch Rodeo has provided the community with the opportunity to experience the historical sport of rodeo. In 1921 Harry Rowell, a rancher, businessman and philanthropist, Read More

Red Bluff Round-up

Red Bluff Round-up

The Red Bluff Roundup springs into action this week with three fun filled rodeo performances April 21-23.  This year marks their eleventh annual TETWP Sunday performance.  During the past ten years, the Red Bluff Roundup has raised $378,000, through various TETWP events held in the community.  Red Bluff Roundup is proud to partner with St. Read More

Tough Enough to Wear Pink Turns April PINK!

Tough Enough to Wear Pink Turns April PINK!

The “Western Tough” team of western brands has partnered with us – Tough Enough to Wear Pink – to designate April as the month to celebrate “tough survivors” of breast cancer for the third year in a row. These retailers are featuring pink products in western retailers to bring awareness to their fight. While October Read More

RAM National Circuit Finals Rodeo

RAM National Circuit Finals Rodeo

The RAM National Circuit Finals Rodeo will ride into the Silver Spurs Arena at Osceola Heritage Park April 6-9th, 2017!  The RNCFR will be celebrating its 30th year. This PRCA-sanctioned competition will feature all circuit champion cowboys and cowgirls in a tournament style rodeo, over four action-packed days. Contestants will compete for more than $1 Read More

Tough Enough Reaches $25 Million Raised!

Tough Enough Reaches $25 Million Raised!

Making a big impact—one small donation at a time. A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark! The campaign was created in 2004 by Wheatley, wine industry executive Read More

Survivor Stories – Winner Announcement!

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats Read More

Hats Off to Our All-Time Top Performing Rodeo Partners

Hats Off to Our All-Time Top Performing Rodeo Partners

Tough Enough to Wear Pink all started with a crazy idea back at the 2004 Wrangler National Finals Rodeo. Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family, wanted to enlist the cowboys and cowgirls to raise awareness about the disease. She convinced her son Wade, who was competing in team Read More

Thank You to Our Sponsors and Supporters!

Thank You to Our Sponsors and Supporters!

We are proud to have the support of so many incredible organizations in the Western community and beyond. Watch our latest video to learn more about how our sponsors support the work of Tough Enough To Wear Pink.

October is Breast Cancer Awareness Month

October is Breast Cancer Awareness Month

Everybody knows a survivor, a family member or friend fighting the disease, or has lost a loved one to breast cancer. It’s time for a cure and there has been tremendous progress towards that goal. We want to thank our friends, fans and family members who work tirelessly to support breast cancer awareness and research Read More